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1、中国传统文化对市场营销学教学的启示（Chinesetraditionalcultureteachingofmarketing）TheEnlightenmentofChinesetraditionalculturetotheteachingofmarketingAbstract:Chinesetraditionalcultureisbroadandprofound,andhasrichconnotation.Itisanarduousandglorioustasktoexcavatetheconnotationoftradition
2、alcultureandapplyitintheteachingofvarioussubjects.Chinesetraditionalculturecontainsalotofmodernmanagementconcepts,suchas"people-oriented"conceptandtheconceptof"harmony","variety"concept,theideaforeachChinesewhoarenotfamiliar,buthowtounderstandthemarketingapplicationis
3、abigissue.Keywords:Chinatraditionalculture;marketingteaching;people-oriented;harmonious;ChinesevariationTraditionalculturecontainseternalcharmandvalue.ThesecretoftheeconomicriseofJapan,SingaporeandotherAsiancountriesistheingeniousintegrationofeasterntraditionalculture
4、withwesternmoderntechnology.Onceawesternscholarpointedoutthatintwenty-firstCentury,therewereonlytwoweaponstosavehumanbeings,oneofwhichwasChinesetraditionalculture,whichmainlyreferstoConfucianculture.Becauseofmanagementandmarketingoriginatedinthewest,themainideaisbased
5、ontheactualsituationofthewest,theWesternculturaltraditionextracted,completelycopiedtotheChinaunworkablenortoacceptallpeople.ThereforeChinesetraditionalcultureeducationintothemarketingteaching,whichhelpsstudentstounderstandthedigestionofwesternmodernmarketingtheory,iti
6、shelpfultoimprovethestudents'senseofnationalpride,isofgreatsignificance.Amining,"people-oriented"concept,builduptheconceptof"people-oriented"ideologyisthebasicspiritoftraditionalcultureChinese,thisspiritcanbesummarizedas:the"benevolentlove"",theoldIoldthatoldperson,yo
7、ungandyoungpeople","donotforyou";second,emphasizingthe"people-oriented","people","publicopinion",peoplearethemost,followedbystate,kingoflight;third,emphasizingtheindividualself-cultivation,is,understand"statecrafts"and"tobe"and"lovingway".Fromtheabovethreeaspects,thea
8、ncientChinesecultureisinfactahumanisticculture.Onlythispartofcultureforthousandsofyears,alargepartisneglected,especiallythea
