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1、ThispageintentionallyleftblankThisbookprovidesthemostcomprehensivesynthesisofthedifferentthe-oreticalapproachestothetopicofstrategy.Itisalsoapleasuretoread.IagreeentirelywithManuelBecerra’sviewthatthemostusefulwaytothinkaboutanycompanyisintermsofanentitywhosetw
2、ingoalsare:first,tocreatevalueand,second,toappropriateafairshareofthisvalueforitsownshareholders.IrecommendthisbookasthefirstthingthatanyPh.D.studentinstrategyshouldreadbeforetacklingthedetailsofthestrategyliteratureindoctoralseminars.AnilK.GuptaRalphJ.TyserProfe
3、ssorofStrategy&Organization,RobertH.SmithSchoolofBusiness,UniversityofMarylandThisisafantasticbookthatwillfillamajorgapinthestrategyliterature.Itprovidesathoroughreviewofpriortheoryandresearchconcernedwiththeeconomicbasisofstrategicmanagement.Managementscholarsa
4、ndpractitionersalikewillfindthistobealandmarkpublicationthatenhancesourunderstandingofstrategicdecisions.LuisGomez-Mej´´ıaCouncilof100DistinguishedScholarandRegentsProfessorattheW.P.CareySchoolofBusiness,ArizonaStateUniversityAnexcellentandverytimelybook.Intimes
5、ofstrategicturbulencetheimportanceofsoundtheoreticalgroundingisaccentuated.Amustreadforanyseriousstudentofstrategy.ØysteinD.FjeldstadProfessorandTelenorChairofInternationalStrategyandManagement,BI-NorwegianSchoolofManagementTheoryoftheFirmforStrategicManagement
6、Strategicdecisionsdealwiththelong-termdirectionofthefirmanditsmainactivities,usuallytheresponsibilityofthetopmanagersinanorganiza-tion.Becausethefirmisthecriticalunitofanalysisinstrategy,weneedtodefinewhatfirmsare,howtheycreatevalue,andwhattheirorganizationalbounda
7、riesare,inordertounderstandtheiroverallperformance.However,thismustbedoneinamannerthatismostusefulforstrategicanalysisanddecisionmaking.Inotherwords,weneedatheoryofthefirmforbusinessstrategy.TheoryoftheFirmforStrategicManagementintegratesandexpandskeyexistingthe
8、ories,liketransactioncostseconomicsandtheresource-basedview,todevelopavalue-basedtheoryofthefirm.Thispro-videsaframeworktoshowhowfirmscancreatevalueforcustomersand,atthesameti
