从消费者的角度解析空调终端促销（analysis of air conditioning terminal promotion from the consumer's point of view）

《从消费者的角度解析空调终端促销（analysis of air conditioning terminal promotion from the consumer's point of view）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、从消费者的角度解析空调终端促销（Analysisofairconditioningterminalpromotionfromtheconsumer'spointofview）Duringthe51,thesupermarketstoincreasesalestoengageinpricewars,coupons,gifts,sweepstakesandotherrichandcolorfulpromotionalactivities,consumersshoppingenthusiasmhasreachedunprecedentedproportions,wit

2、hsummerapproaching,Ialsotookadvantageofalively,joinedtheranksofthearmytobuyairconditioning.Airconditioningindustryisalwaysamajorappliancebrandsthemilitaryahotlycontestedspot,althoughthemarketisattractive,butfiercecompetition,itisnolessthanafullwar.Walkingaroundinacircle,finallyholdth

3、ebeautyreturn,butinthepurchaseprocesshasrevealedseveralinterestingphenomena,suchastheswallowinthethroat,i.Thepurchaseofthefirsttomightywavecrashingonasandyshore,narrowingtherange,andthencompare,throughthelayersofscreening,IfocusonA,Bofthetwobrands.Imakesuchadecision,themainreasonisA,

4、brandawarenessandreputationhasbeenwell-known,farandnearB,(fortherationalconsumerdurable,goodquality,beautifulappearance,thoughtfulservice)andemotional(highergrades,notDiaojia)onadmission.Andthetwocanonlychooseone,atthistime,itdependsonhowthesalesmantoworkhardtoeliminatetheconsumer'sh

5、appinesstroubles,selltheirproducts.Aftermemoryfinishing,IwillAbrandsalespersonAandBbrandsalesmanBtomysalesprocesstomakeacomparativeexplanation:[scene]WalktotheAbrandexhibitioncountersbefore,afromthesidewelcome,doenthusiasm.(1)Sir,pleasetakealook.Theseareallpopularmodelsinthemarketnow

6、.Whichoneismoreappropriatetoyou?.Inthesalespresentation,theprofessionalsmileandthewordslikerelaxingthetensionsugarcoatedbullet,andcreateacomfortableenvironmenttopurchaseakiss,astepbystepintotheircustomerimperceptiblydesigned"trap",isawellversedinthislight,controltheroadcooked.(2)Ithi

7、nkit'sallright.Canyouintroduceit?.Thisisatypicalconsumerpsychology,customersoftenhesitateingoodsinasuperbcollectionofbeautifulthingshelpless,indecisive,atthistime,theywanttoheartherecommendationandsuggestions,soastomakeafurtheranalysisofthejudgment.Theroleplayedbythesalesmanatthistim

8、ewillplayaro