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1、打造好客户的营销企业培训密码（Createapasswordtrainingmarketingenterprisecustomer）Therearenobadcustomersintheworld,onlybadmarketing.Theenterpriseshouldstartwiththreemarketingcodes,namely,enhancingattention,improvingsatisfactionandmaintainingloyalty,soastobuilduptheirown"
2、goodcustomers"".Build"goodcustomer"marketingpasswordWen/ZhaoQiangThereissuchaclassofpeopleinourneighborhood:theoutsideworldtheyarefullofcuriosity,lovewithcuriositytoseethings;theywilltaketheinitiativetoseeads,andareattractedtotheadvertisingcontent;theyare
3、willingtocommunicate,willtaketheinitiativetoseekadviceandintroduction;theirgoodcharacter,nottearbrokenskinnedtorejectotherstheyattachimportancetobrandpremium;don'tcareaboutthecostofproduction,andtheirownneeds;theywillaccordinglyanddisseminationofthe"effec
4、t",adeadhorsehorsemedicinedo;theylovetotakeadvantage,lookingforpromotionalinformation;theywillinordertopredepositandprocurementofgoodsinlargequantities;theyloveaccordingtotheirownhabitstorepeatpurchase;theyusedtointroducetheirownlovegoodstothepeoplearound
5、,topersuadeotherstobuy......Fromthepointofviewofmarketing,theyhavesuper"clinchadeal"attribute,whichisthetypical"goodcustomer"intheeyesofbusinessmen".However,manybusinessmenfeelthatsuchgoodcustomersarefewandfarbetween.Webelievethatmostconsumersaregoodcusto
6、mers".Theyarewillingtolivepositive,alwayspayattentiontooutsideinformation,andtreatpeoplewithintegrity.Theyhavebeenactivelylookingforproductsthatmeettheirneeds,improvetheirlivesandbringvaluetothemselves.Wesaythattherearenobadcustomersintheworld,onlybadmark
7、eting.Sowhatisthemarketingcodefor"goodcustomers"?Password1:enhanceattentionProductstobeacceptedbyconsumers,theyhavetoconveyitsvalue:whatcustomerswanttobuyyourproduct?Whatdocustomersgetwhenyoubuyyourproduct?Thecommunicatedmessagemustbevalidandacceptabletoc
8、onsumers.So,whatkindofinformationcanbeacceptedbyconsumers?Ithinkthetransmissionofproductinformationcanbecarriedoutinthefollowingaspects.Scarcityvaluemodel.Brand"scarcevalue"referstotheuniquevalueofthebrandandotherbr
