商务英语写作实训pptChapter课件1 Basicsof Business writing.ppt

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1、BasicsofBusinessWritingContentsPrincipleofBusinessWritingTryItYourselfCheckYourselfPrincipleofBusinessWritingLead-inQuestionsWhatisbusinesscommunication?Canyounamesomewaystocommunicatepeopleinabusinesssetting?Willyouusethesameformalitywhenyou’rewritingatwork?Doyouthinkbusinesswritingplaysanimpo

2、rtantroleinbusinesscommunication?Why?Whatarethefeaturesofbusinesswriting?Businesscommunicationisaprocessofexchanginginformationandideasinabusinesssetting.FormsofBusinessCommunicationparalinguisticintonationrateofdeliverypausestressnonlinguisticeyecontactphysicalappearancefacialexpressionssp

3、aceanddistancegesturepostureFormsofBusinessCommunicationlinguistice-mailslettersmemostelephonecallsconversationfaxesnotesvoicemailsreportsproposalsminutesFormsofBusinessCommunicationWebFactorsdeterminingtheWritingFormsImportanceofmessageAmountandspeedoffeedbackrequiredNecessityofapermanentrecor

4、dCostofthechannelDegreeofformalityrequiredFormsChoiceDiscussionWhatformisbesttoannouncevacationschedulefor100employees?Whatformisbestforasalesmanagertopromoteanewproducttocustomers?Whatchannelisbestforrespondingtosimilarcustomerinquiries?E-mailormemoLetterWeb,letterortelephoneFormality☻propos

5、als☻reports☻minutes☻letters☻faxes☻voicemails☻e-mails☻phonecalls☻memos☻notesformalinformal☞Toestablisharelationship☞Tocommunicateyourideasprecisely☞ToconveyagoodimageofyourorganizationTheimportanceofsuccessfulbusinesswritingThreemajorprinciplesinbusinesswriting☞Clarity☞Consideration☞Correctnes

6、sClarity1)Wordchoice---chooseshort,familiarandconversationalwordsinsteadoflong,unfamiliarones.Youmayencounterdifficultiesinterminatingthecontract.Youmaymeetdifficultiesinendingthecontract.LessfamiliarFamiliarEncountermeetExtrapolateProjectObligatoryRequiredterminateEndClarity2)Sentenceandparagr

7、aphconstruction---avoidwordysentencesandlengthyparagraphsIamwritinginordertolistthepotentialissuesinregardtotheRussellaccountinadvanceoftheclient'svisit.IamwritingabouttheRussellaccounttolistpotentialissuesbeforetheclient'svisit.T