商务英语写作实训pptchapter课件11 questionnaire.ppt

《商务英语写作实训pptchapter课件11 questionnaire.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、ContentsComposingYourMessageReferenceExpressionsSampleQuestionnairesCheckYourselfWritingYourMessageComposingYourMessageLead-inQuestionsWhendoweneedtodesignaquestionnaire?Whatshouldbeincludedinaquestionnaire?Howtoaskquestionsinaquestionnaire?Howtointerprettheresultsofquestionnaires

2、?Thequestionnaireisaformthatconsistsofaseriesofquestionsonatopicorgroupoftopicsdesignedtobeansweredbyanumberofpeople.ItiscommonlyusedtogatherinformationforreportorapresentationStructureofaQuestionnaireAppreciationQuestions---closedquestions---open-endedquestions---purposeIntrod

3、uction---instructions---way&deadlinetoreturnIntroductionPurpose:whyshouldtherespondentsanswerthequestions?IntroductionInstruction:howwilltherespondentsanswerthequestionsIntroductionWay&deadlinetoreturn:howandwhentherespondentssendthequestionnaireback?TypesofQuestionsClosedquestio

4、nsOpen-endedquestionsFeaturesAwiderangeofchoicesoftheanswersareprovidedThereisnofixedanswerstothequestionsAdvantagesa.Timesavingforrespondentsb.Easytoanalyzeforsurveyorsa.Freetoexpressopinionsforrespondentsb.MoredetailedandunexpectedinformationforsurveyorsDisadvantagesSurveyorsmay

5、misssomepossibleanswersbeyondthechoices,therefore,theymaydrawanincorrectconclusion.Respondentsmayspendmoretimeandeffortonthequestions,therefore,uneagertofinishthequestionnaires.Questions---ClosedQuestionsEither-orQuestions---2choices:a.yesb.no;a.trueb.false;---3choices:a.trueb.don

6、’tknowc.falsea.likeb.notsurec.dislikeWouldyoufavorafour-dayworkweek?Yes_______No_________Notsure_________Questions---ClosedQuestionsMultiple-choiceQuestions---morethat3choices:What’syourroleonline?A.ThesameasinrealityB.Theperfectman,which,inreality,Iamnot.C.Sometimesreal,sometimes

7、notD.AcompletelydifferentpersonalityQuestions---ClosedQuestionsListQuestions---alistofpossibleanswerstobechecked:Questions---ClosedQuestionsScaleQuestions/LikertScaleQuestions---choicesarrangingbyratingscales:Foreachofthestatementsbelow,circlethenumberthatbestindicatesyouranswerto

8、thatquestion.VeryLikelyVeryUnlike