商务英语写作实训pptChapter课件5 refusalletter.ppt

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1、RefusalLettersComposingYourMessageReferenceExpressionsSampleLettersWritingYourMessageCheckYourselfContentsComposingYourMessageWritingApproachofRefusalLettersInduction(归纳法):[indirectapproach]methodoflogicalreasoningwhichobtainsordiscoversgenerallawsfromparticula

2、rfactsorexamplesStep1Beginwithabuffer☺bestnews☺appreciation☺factsofproblem☺anapologyStep2Step3Step4Explaintherefusalwithgoodreason☺tactful☺logical☺convincinglyStatetherefusal☺badnews☺constructivesuggestionsClosepositively☺aforwardlook☺analternativetotherefusal☺

3、goodwishes☺Freebies☺ResaleorsalespromotionTechniquesforDeemphasizingBadNewsEmployindirectapproachtoorganize;Insertthebadnewsinalongsentence;Placethebadnewsinasubordinateclause;BeclearbutnotoverlydetailedImplytherefusal---euphemisamSuggestanalternativeUsethepass

4、ivevoiceReferenceExpressionsBeginningwithabufferInreplytoyourletterregardingthesupplyof10freesampleunitsofourproductNo.1080.Wewerepleasedtoreceiveyourorderof…forafurthersupplyof500air-conditioners.Weappreciatedyourcontinuingconfidenceinourproducts.Thankyouforyo

5、urinquiryof23August.Wearealwayspleasedtohearfromavaluedcustomer.Wearepleasedtoreceiveyourletterof…inwhichyourequestto...weappreciatethisopportunitytoserveyourneeds.Weunderstandyourconcernaboutthe…youmentionedinyourletterofMay6th.ExplainingRefusalIfeelthatitisai

6、nourmutualinterestformeto…Inordertominimizeshippingandofficecosts,wehaveestablished…astheminimumamountforeveryorder.Yourplansoundsexcellentandwearesurethatitwillbringlotsofbenefitstoyourpersonnel.Butwewillhaveto…Aswearegoingtolaunchanewserialofproductsontothema

7、rket,weneedtohaveadequatefundstofacilitatethispromotion.Asyouknowthatowingto…,wewillnotbeabletomeettheagreeddeliverydate.MuchasIshouldliketoattendyourexposition,myschedulewillbefullyengagednextweek.Thathasbeenadifficultdecisionforme,butIbelieve…StatingRefusalWe

8、aresorrythatweareunabletocomplywithyourrequest.Unfortunately,wearenotinapositiontoacceptyourrequest.UnfortunatelyIhaveascheduleconflictandIwillbeunabletoattendtheforum.Mucht