商务英语写作实训pptchapter课件7 salesletters.ppt

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1、SalesLetterContentsComposingYourMessageReferenceExpressionsSampleLettersWritingYourMessageCheckYourselfComposingYourMessageNatureofSalesLettersPersuasivewriting:tomakeareaderacceptamessageandthenactaccordingtothemessageKeytosuccess:tosatisfyyourreaders'needsforhealth,wealth,pleasure,orcuriosityAfou

2、r-stepprocess:AICA/AIDAAIC/DAAttention--offer--productfeature--insideaddressopening--startlingstatement--storyInterest--emotionalappeal--rationalappealConviction/Desire--useobjectivelanguage--providetestimonialsAction--maketheactionclear&easy--offeraninducement--limittheoffer--mkepaymenteasySampleS

3、tudygettingattentionwithaquestion,orstatementtocreatesuspensearousinginterestwiththeadvantageofyourproductorserviceprovingbenefitsoftheproductorservicemotivatingactionofplacinganorderSalesLettersSoft-SellLetters(cordial-contactletters)asampleletterSolicitedSalesLetters(repliestoinquiryletters)asamp

4、leletterUnsolicitedSalesLetters(direct-mailadvertising)asampleletternickname:paperform:junkmailelectronicform:spamTypesofSalesLettersUnsolicitedSalesLetters-envelopeteaserenvelopeteaser:afewwordsontheenvelopetosuggestareaderbenefitReferenceExpressionsVocabularyDevelopmentProductpromotionFavorablepr

5、iceEnjoygoodreputationGreatdemandforProfit-makingopportunityTopqualityWell-knownSuperior/highperformanceNewdesignReasonable/exceptionalpriceFinequalityAfeelingofluxuryNewly-developedImpressiveprofitModestinvestmentReasonablypricedVocabularyDevelopmentServicepromotionExtendspecialoffertoConvenientLo

6、ngperiodofserviceHighdegreeofreliabilityExcellentserviceHighlypraisedandappreciatedGoodafter-saleserviceThewindowofopportunitySampleSentencesWehavebeenexportingvariouselectricappliancesformanyyearsandhaveenjoyedgoodreputationamongourcustomers.Whynotenjoythecolorfulspringbyjoiningourtouristgroupafte

7、rabusywinter?Wouldyoubeinterestedinacarwhichrunsonneitherconventionalgasnorelectricpower?Wouldyouliketoreduceyourrisingdomesticfuelcosts?Wouldn’titbemagicto...Haveyoueverfeltanythingquiteassoftandquiteasstr