商务英语写作实训pptChapter课件2 companyintroduction.ppt

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1、CompanyIntroductionContentsComposingYourMessage1SamplesIntroduction2ReferenceExpressionsWritingYourMessage345CheckYourselfComposingYourMessageHowtostructureaCompanyIntroduction?Length:400～4,000characters(includingspaces)Format:anarticle(usu.withseveralparagraphs)Composi

2、ngyourmessageTheIntroductionWhatyoudoQA/QCTheClosingCompanyIntroductionmoveonParagraph1---Theintroduction1.Theyearyourcompanywasestablishedeg.Ourcompanywasfoundedin1918.2.Yourcompany'slocationeg.WearebasedinShenzhen,China.3.Whetheryouareamemberofagroupcompany(holdingcom

3、pany,subsidiary)4.Whatproducts/servicesyouoffereg.Wearetheworld'smostcomprehensivemanufacturerofhearcareproducts,aswellasaproviderofrelatedservicesfortheconsumers.5.AnyForeigninvestmentthatyoumayhaveeg.WehaveexpandedourtradingnetworkandinternationalinvestmentareainSouth

4、eastAsia.backParagraph2---Whatyoudo1.Productrange/servicesofferedeg.PepsiCoisaworldleaderinconvenientfoodsandbeverages.2.Machineryandtechnologyused(areamanufacturer)eg.Asahighgrowthtechnologycompany,Philipshastechnologyleadershipandadvantagesintheareasofdisplay,connecti

5、vity,storageanddigitalvideo.3.Productionexperience(ifyouareamanufacturer)eg.Theworld's10largestmobileoperatorsareamongEricsson'scustomersandsome40%ofallmobilecallsaremadethroughoursystems.Paragraph2---Whatyoudoback4.Numberofstaff(andforeignlanguagespeakersifyouhavetheme

6、g.Hphasadynamic,powerfulteamof142,000employeeswithcapabilitiesin170countriesdoingbusinessinmorethan40currenciesandmorethan10languages.5.Howordersarehandled6.Sharesignificantachievementsthatwouldbemeaningfultobuyerseg.With＄41.9bnworldwidesalesand＄7.2bnnetearningin2003,Jo

7、hnson&Johnsonwasranked30thonthe2004Fortune500.ComposingyourmessagebackQA:QualityAssurance质量保证QC:QualityControl质量控制Qualitycheck质量检查QualityCertificates质量检查证书ISO(InternationalStandardizationOrganization)国际标准化组织Paragraph4---Theclosingbackcompanyvalues:eg.Weholdthetenetof'sa

8、tisfyingtheclientswithhighqualityhonestyandmutualbenefit'.invitationtocontact:eg.Thecompanysincerelywelcomesfr