Reading(6)：Advertisements.ppt

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1、Unit1AdvertisingLead-in1,Whatwillyouthinkwhenyouseetheword"advertisment"?2,Doyouthinktheadvertismentsaregoodforus?Whyorwhynot?tosellproducttosellservicetomakepeoplethinkaboutpeoplewhoneedhelpReadthearticlequicklyandanswerA.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelievei

2、nanidea.Advertisements2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticlea

3、gainandfinishPartC1.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet

4、,radioandtelevision.ReadthearticleonemoreandfindanswerstothePartC2.2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouth

5、ealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.Whyshouldwefollowthead

6、viceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.Atheabilitytolearn,understandandthinkaboutsomethingBgoodatdoingsomething,especiallysomethingthatneedsabilityortrainingCthegeneralhealth,happinessandsafetyofapersonoragroupMatchthenewwordswiththe

7、irmeaninginPartD.DmakeanillnessoraphysicalproblemgoawayEashortsentenceorphrasethattellstheaimsorbeliefsofapersonoragroupFrelatedtothinkingorthemindGsomethingdonetofoolsomeoneelse,orasajokeHmakesomeonedosomethingbydivinghim/hergoodreasonsAnswe