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1、模块四第一单元授课人罗灿灿Advertisements“Whatproductisitfor?”LookandguessThetasteisgreat.味道好极了。（雀巢咖啡）Thechoiceofanewgeneration.新一代的选择（百事可乐）Let’smakethingsbetter.让我们做得更好。（飞利浦电子）Obeyyourthirst.服从你的渴望（雪碧）只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.Justdoit.只管去做吧!(耐克)Impo
2、ssiblemadepossible.使不可能变为可能。（佳能打印机）publicadsprotecttheenvironment1.What’sadvertising?Advertisingisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumemoreofaparticularbrandofproductorservice.Freetalk2.Howmanytypesofadvertisi
3、ngdoyouknow?Media,covertadvertising,televisioncommercials,infomercials(电视导购节目),celebrityadvertising,newermediaandotherapproaches.3.Wherecanwefindtheseads?4.Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,inbuses,etc.Theyare
4、quiteinteresting,creativeandwecangetsomeusefulinformationfromthem.TVadvertisingBusadvertisingInternetadvertisingNewspaperadvertisingOutdooradvertisingFast-reading1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?
5、Publicserviceadvertisement.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.Readthetextagainandanswerthequestions.1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2.Whatisthemajordistin
6、ctionbetweencommercialadvertisementsandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.
7、Whyaresomeoftheadvertisementscleveraccordingtothearticle?4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.In1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepubli
8、c,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.TrueforFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.
