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页数:4页
时间:2019-06-02
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1、Strength1.Ithasprettygoodproductionfacilityanddowellinproducing,moreoverithasadvancedlevelproductionlineinchinaandthenumberaboutanykindsofthemishighto38.Forinstance:woodandsmallfurniture,lampshadeincloth,artworkinironandassemble;someprofessionalaccessoriesfa
2、ctory——resinaccessoriesfactory,moldplantandtheIndustrialParkbuildinginJiangSunow.Wenowhave60employeesmoreorless,plantareaisover1000squaremeters.Produceover3000lampsperyear.Withabove,ourcompanyisoneofthestrongestplantsinproducinglamp.2.Designerhashighqualityi
3、ngeneral:technicalstaffhasoccupy1%shareamongallofemployees,besideswehavehightechnicalstaffs5-10personandmorethan50skilledperson.Theyarestronginlamp,especiallythelampshape;theyareknownforitssimpleandclassicalconceptsothatoftengainpraisefromcustomers;theycande
4、signthelampaccordingtherequiretomeetyourdemand,thatistosaytheyhavecapableinresearchinganddevelopmentindependently.1.XingZHONGYihaspasssomecertificationslikeISOUL,CEVDEandPSEmeanwhiletheirproductscanexportintoEuropeandpassthelateststandardofROSH,itcanhelptoma
5、keagoodbedrockforthemarketandthenbecometheleaderinlampline.2.Thecompany’scultureishealthyandactivity:itissocalled“highquality”“efficient”“high-taste”andcultivatetobecomethebestonewhoproducestopgradelampsinchina.3.Thecompany’sbrandhasgoodcredit.4.Thefinancial
6、isalsogood,itssalegainmorethan5millionperyearsothatitreallyhavestrongabilityinfinancial.Weakness1.NomatterseniormanagersorthefulltimemarketinggroupbothareweakinBusinessNotion.2.Saleschannelissingle:theirchannelismainsellindomesticandthechannelnowalsofacetoso
7、meproblemslikethelowloyalty,lowintegrity,lowawarenessinbrandbycustomers.3.Lackofscienceinproductpricingandlamphashighlycompetitiveindomesticitleadsthepricehasbecomemanydifferent,whatwasworseisthattheydidn’ttakeanyusefulmeasurestodealwithitinthewayofaimatcorr
8、espondingbrandalsoobtusewhencompetewithothersamelinefactorydirectly.4.Thetextandmotivateruleisnotperfect.Lakeofscientificandusefulmechanismwhentexting,especiallytakeassessmentformarketingstaffas
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