swot分析英文版及案例

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1、SWOTAnalysisThefacilitywasoldThestafflackofmotivationThebuildingwasreallysmall……TherewasalotofpaperWorkandbureaucracy31542StartingpositioncaseHealthCenterThesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatientsStartingpositioncasetheestablishmentofa

2、newadvancedhospitalinthecitymadethesituationevenworsecaseStartingpositionSothehealthCentermaycan’tachieveit’smissionNow,theydecidedtoperformaSWOTanalysisinordertoperformthebestdecision-makingforalltheproblemsthattheyfaced!caseOfcoursetheyneedyourhelp!?RulesUsingSWOTanalysisgrid(next2slides)Twogr

3、oupsUsingpaper10minutesforanalysis10minutesfordecisionmakingSWOTAnalysisMatrixINTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS…………………………………………HARMFULToachievingtheobjectivesHELPFULToachievingtheobjectivesSWOTAnalysisMatrix(recommended)Opportunities………Threats………SOWOSTWTOption

4、s………Options………Options………Options………Weaknesses………Strengths………stepsStep1:PurposeofconductingSWOTanalysisStep2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternal

5、factorsstepsStep3:ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4:SWOTmatrixStep5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsid

6、erablyintheoperationofthehealthcentreNowisyourshowtime!ReviewofSWOTanalysisReviewWhatisSWOTanalysis?SWTOStrengthsWeaknessesOpportunitiesThreatsWhatisSWOTanalysisASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.Itinvolvess

7、pecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.SWOTAnalysisSWOTStrengthsPositivetangibleandintangibleattributes,internaltoanorgani