SWOT分析模型(英文版)

《SWOT分析模型(英文版)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、ConductyourownSWOTanalysisABNETProfessionalDevelopmentToolVersion2.0January29,2007CompetitiveAnalysisWhoaremycompetitors?HowdoIanalyzethem?SWOTPorter’sFiveForcesStrategicGroupMapsPESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesSt

2、rength-OpportunitystrategiesWeakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompany’sresourcesandcapabilitiestothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeve

3、rysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.AlsocompletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.CompetitiveAnalysisWhoaremycompetitors?HowdoIanalyzethem?SWOTPorter’sFiveForcesStrategicGroupM

4、apsPESTanalysisSWOTanalysisandSWOTmatrixStrengthsWeaknessesOpportunitiesStrength-OpportunitystrategiesWeakness-OpportunitystrategiesThreatsStrength-ThreatstrategiesWeakness-ThreatstrategiesASWOTanalysishelpsyoumatchyourcompany’sresourcesandcapabiliti

5、estothreatsandopportunitiesinthecompetitiveenvironment.SWOTanalysiscanbeverysubjective,butaddingweightingandcriteriatoeachfactorincreasesthevalidityoftheanalysis.AlsocompletingtheSWOTmatrixcanhelpyoupickthebeststrategytoimplement.WhyuseSWOTanalysis?M

6、ethodicallyandhonestlyassessingyourcompany’sstrengthsandweaknessesaswellastheopportunitiesandthreatsitfacesgivesyouarareopportunityforobjectiveanalysis.TheSWOTtechnique:iseasytousecombinesquantitativeandqualitativeanalysisencouragesinterdepartmentalc

7、ollaborationTomakesureyouranalysisisputtogooduse,includethesebeforeandafterstepsinyouranalysisprocess:SetanobjectivefortheanalysisSetasideadequatetimeforresearchandinformation-gatheringEvaluatetheresultsofyouranalysisagainstyouroriginalobjectiveThisc

8、ompetitiveanalysistoolguidesyouthroughtheSWOTtechniqueandwillhelpyoucreateyourownanalysisthatcanhelpyousetastrategicplanorpresentnewideastoyourteam.CompetitiveAnalysisWhoaremycompetitors?HowdoIanalyzethem?SWOTPorter’sFiveForcesStrategicGroupMapsPESTa