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1、SWOTAnalysisReportonXiaomiCompanyI.CompanysynopsisXiaomicompanyisfoundedbyLeiJun,atotalofsevenfounders,respectively,founder,chairmanandCEOLeiJun,co-founderandCEOLinBin,co-founderandvicepresidentLiWanqiang,ZhouGuangping,HuangJiangji,LiuDe,HongFeng.Launchedattheendof2010mobilephonerealnamecommu
2、nitymchat,launchedinsixmonthsregisteredusersexceeded3000000.Inaddition,thecompanyalsolaunchedmobilephoneoperatingsystemMIUI,theendoftheyear6MIUIcommunityofover300000activeusers.InAugust16,2011,thecompanythroughthemediaofcommunicationwillbeofficiallyreleasedXiaomimobilephone.Mchat,MIUI,Xiaomim
3、obilephoneistheproductofthreebigcoretechnologyofXiaomi.1.CulturaldeclarationofXiaomiXiaomipeoplelikeinnovation,fastInternetculture,notaboringmeetingandprocess.Partnershipworkingatmosphereofequality,relaxed,enjoywithtechnologies,products,designandothertoptalentjointventuregrowthofpleasure.Aver
4、ycommonname"Xiaomi",butwehavenevermediocre,becausetheXiaomipersoniscomposedfromthedomesticITcompanies,MicrosoftGoogle,JinshanMaster,donotthinkthattheywillonlyplaytotheirtalentsinfrontofthecomputer,therealgeniusandexpertwillletyoucanfeeltheircreativeatanytime.2.TheoriginofthenameofXiaomiLeiJun
5、introducetheoriginofthenameofXiaomi,saidXiaomipinyinisMi,thefirstisMobileInternet,XiaomitodomobileInternetCo;followedbymissionimpossible,Xiaomitocompletecannotcompletethetask;ofcourse,wewanttoconquertheworldwithXiaomiandrifle.Finally,wehopethat"thesweetnameXiaomi"becomefriends.Inaddition,Xiao
6、minewLOGOupsidedownisaheart,alittlebit,meansthatallowstheusertosaveadessert.3.ImportanteventsofXiaomiIn2010October-2011yearinJulyin2011Augustresearchanddevelopmenttocompleteclosureofresearchanddevelopment.InAugust16,2011,XiaomimobilephoneconferenceheldinBeijing798ArtCenterD·PARKBeijingclub,of
7、ficiallyreleasedXiaomimobilephone.InSeptember5,2011theXiaomimobilephonebegantoacceptonlinebooking.InOctober20,2011theXiaomimobilephonebeganformalsale.InMay29,2012,thecompanythroughthebookingandsalesofXiaomimobilephonetelecommunicationedition,
