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1、AbusinessreportforMcDonald’sWrittenby:Introduction…………………………………..byShadowZ09165640BodyStrengths...…………………………………byDavidZ09165626Weakness...…………………………………byJackZ09165638Opportunities...……………………………..byTomZ09165639Threats...……………………………………byShadowZ09165640Summary...……………………
2、………………byShadowZ09165640Dateofreport:08/4/2011IntroductionMcDonald’swasfoundedin1955.Itisfamousforitsfastfoodallovertheworld.Wecansee“M”allovertheworld.Ithasaboutthirtythousandsubbranchesintheworld.Itattractssomanypeopleloveit.Itsadvertisement“I’mLovin’it”ispopularallo
3、vertheworld.Shadow,Tom,JackandDavidwillusetheSWOTanalysistofindoutitsstrength,weakness,opportunityandthreat.WebelievethattheanalysiswillhelpMcDonald’sdevelopfasterandtobemorepowerful.StrengthExpansioninlowcostMcDonald’shasaprivilegetofranchise,McDonald’susesthisfranch
4、isetocarryoutlarge-scalelow-costexpend.Withthehelpoflow-costexpend,McDonald’scangainreasonableprofit,anddon’trefertothehighcapitalrisk.McDonald’shassettledupaboutthirtythousandfranchisestores.Thesestoreshaveadeepunderstandintheirarea,sotheycanfindbusinessopportunitymo
5、reeasily.Thebrandpurposeisgood.McDonald’sappliesitselftobuilditsgoodbrandimageandgainsuccess.Manyinvestorsdon’thavesomuchexperienceinthemarket.Facedwithanincreasinglycompetitivemarket,theyallinthedrytree,theyallwanttoinvestagoodoutstandingachievementandhaveabigstrengt
6、h’sfranchise.Recurtoitsgoodbrandimage,excellentmanagementmodeandotherssupportsystem,theinvestorscanriskreduction.SoMcDonald’sistheirrightchoice.McDonald’shasagoodbrandpurpose;thiswillattractanumberofinvestors,thenMcDonald’swillhavehugegoodness.WeaknessFranchisestoresh
7、avenounifiedstandardsInmanypeople’seyes,McDonald’sisasuccessfulcompany,ithassomanystrongpointsandsomanyadvantages,butMcDonald’salsohasalotofquestions.McDonaldisaverygoodcompany,ithasagoodreputation,butitisonlyafast-foodrestaurant.Itshouldtrytoanotherdirection,withMcDo
8、naldreputation,plusgoodplanning,management,canmaketheenterprisetogofurther.McDonaldhasthirtythousandfranchisestoresintheworl
