雀巢SWOT分析(英文).pptx

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1、Introduction:Areaoforigin:SwitzerlandFounder:HenriNestleHistory:148yearsHeadquarters:InVevey,lakeGeneva,Switzerland.Initiallyproduct:babyfoodFamousproduct:chocolatebarsandinstantcoffee.SWOTs1.Abigcompanyscale：thelargestfoodmanufactureroneofthebiggestmultinationalcorporations2.Havingalonghistory:193

2、83.Managementmode: NicheMarket4.Awidediversityofcoffee:cappuccino,BreakfastCoffee,Icedcoffee5.ConsumerloyaltyW1.Brandsimplification2.Derivativeeffect3.Thetasteoftheproduct:milder4.Therangeofthecustomerissmall5.ThehighpriceofsomeNestleproductso1.Highschoolandcollegestudents'demandforcoffeeisgrowingd

3、aybyday2.ThedevelopmentofeconomicglobalizationandinternationaltradeT1.Moreandmoreinstantcoffebrandsappearinthemarket.Maxwellhousecoffee,Mr.BrownCoffee,A-HAicecoffee...2.FoodsafetyproblemsAdvice:1.Createnewbrands2.Surveyingcustomers3.Paymoreattentiontothehighschoolandcollegestudents.Haveaniceday.Tha

4、nksforyoulistening!