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1、英语写作授课讲稿EnglishWriting商务英语写作课程教案2008-2009第一学期英语写作授课讲稿Chapter1AnOverviewofBusinessWriting商务英语写作概论 ⅠFunctionsofBusinessWritingEverybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itssuccessdependsonwhatitsaysandtowhatextentitinducesafavorableresponsefromthe
2、reader.Thus,businesswritinghasthreefunctions:(1)toinformMessagestoinformareusedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperationsofthebusiness—explaininstructionstoemployees,announcemeetingsandprocedures,acknowledgeorders,acceptcontractsforservi
3、ces,etc.Themajorpurposeofmostofthesemessagesistohavethereceiverunderstandabodyofinformationandconcentrateonthelogicalpresentationofthecontent.(2)toinfluenceInadditiontoprovidinginformation,abusinessmessagemustalsoinfluencethereader’sattitudesandactions.Thesemessagesmi
4、ghtincludeletterspromotingaproductorserviceandseekingsupportforideasandworthycausespresentedtosupervisors,stockholders,customers/clients,andothers.(3)toentertainTosecurethedesiredresponse,itisnecessarytohaveanadequateknowledgeoftheEnglishlanguageandanunderstandingofhu
5、mannature.Thewritershouldhaveanacquaintancewiththeparticularinterestand,ifpossible,theemotionsofthereader.Itseemseasyenough,forexample,toaskpaymentofabill,butitisquitedifficulttosecurepaymentwithoutoffendingthereaderandlosinghisorherfuturepatronage.Nocommunicationiswh
6、ollysuccessfulunlessitretainsthereader’sgoodwill. ⅡCriteriaforEffectiveBusinessWritingAbusinessmessageisconsideredsuccessfulwhen(1)thereceiverinterpretsthemessageasthesenderintendeditand(2)itachievesthesender’spurposes.Inorderto英语写作授课讲稿meettheseobjectives,Americanexpe
7、rtsinbusinesscommunicationdevelopedsixC’sprinciples:Courtesy,Correctness,Conciseness,Clarity,ConcretenessandCompleteness.(1)CourtesyReviewofactualbusinesscorrespondencerevealsthatspecialattentionshouldbedevotedtoassuringthecourtesyofbusinesscommunication.Effectivewrit
8、ersvisualizethereaderbeforestartingtowrite.Theywillconsiderthereader’sdesires,problems,circumstances,emotionsandprobablereac
