世纪商务英语写作训练Lesson 3 补充 新.ppt

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1、Lesson3StructureandStyleofBusinessLetters商业信函的结构与格式Rememberthearrangementofeveryelementinabusinessletter.5stylesofbusinesslettersPunctuationstyles2waystoaddressenvelopSampleanalysisNotesfromonpage41,especiallynote3.ExercisesLetterStructuresandPlacementBroadlyspeaking,bu

2、sinesslettersareusuallycomposedoftwelveelements,amongwhichsevenelementsarenecessaryforabusinessletter,whiletheothersareoptional.Sevennecessaryelements:letterheaddateinsideaddresssalutation(称呼）thebody（正文）thecomplementaryclose（结尾敬词）signatureLetterStructuresandPlacementLet

3、terheadThenameofthefirminletterheadshouldbethesender’sname,sotheaddressshouldbethesender’saddress.DateDateistypedafewlinesbelowthelastlineoftheletterhead.ThecommonformatisusuallyAmericanone(Month/Day/Year).Toavoidconfusion,themonthwritteninfullispreferred.InsideaddressI

4、nsideaddressshouldbethereceiver’saddress.Itistypedsingle-spacedattheleftmargin.Attentionline指明收信人Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.LetterStructuresandPlacementSalutation称呼Iti

5、stwolinesbelowthelastlineoftheinsideaddressortheattentionline(ifused).Iftheletterisaddressedtoanindividual,usethatperson’scourtesytitleandlastname(DearMr.Lanbam).Evenifyouareonafirst-namebasis(DearLeslie),besuretoaddacolon(oracomma,notasemicolon)afterthesalutation.Usean

6、individual’sfullname(DearLeslieLanbam)onlywhengenderisunknown.SubjectLine事由/主题行Asubjectlinehelpsidentifythesubjectoftheletter.Althoughexpertssuggestplacingthesubjectlinetwolinesbelowthesalutation,manybusinessesactuallyplaceitabovethesalutation.Asubjectlineisoftenunderli

7、nedortypedincapitals.e.g.SUBJECT:OFFICELETTERSTYLELetterStructuresandPlacementBody正文/信文Thisistheactualmessageofaletter.Mostbusinesslettersaresinglespacedwithdoublelinespacingbetweenparagraphs.ComplimentaryClose结尾敬词Itistypedtwolinesbelowthelastlineoftheletter,thecomplime

8、ntaryclosemaybeformal(Verytruly/sincerely/cordiallyyours),orinformal(Sincerely/Cordiallyyours).Differentkindso