商务英语应用文写作新.ppt

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1、商务英语应用文写作第一部分商务信函中，通常使用的职务名称CEO(ChiefExecutiveManager)PresidentVice-presidentDirectorManagingDirectorExecutiveDirectorGeneralManager/ExecutiveManager/ChiefManagerManagerDeputyManagerAssociateManager(襄理)DepartmentManagerMarketingManagerSalesManagerImportManagerExportManagerBusinessManager

2、ＰersonnelManagerSectionManagerAssistantManagerSupervisor部门名称HeadOffice/HeadquarterCompany/firm/enterprise/Joint-ventureState-owned/private-ownedcompanyBranchSubsidiaryOfficeBureauDepartment/Division(部门)Section(科)常用符号:货币符号@:at单价C:cent$:dollar￡:Pound￥d:pence(便士)oz:ounce(盎司)重量单位。1盎司=28.350克

3、CNYHKDUSDGBPJPYEURCHFCADAUD19,000(美元)SAYUSD/USDOLLARSNINETEENTHOUSANDONLY重量.长度等符号Ib:poundKm:kilometerm:meterdm:decimetercm:centimeterft:foot(feet)sqft:squarefoot(feet)cuin:cubicinchdz:dozenkw:kilowatt(千瓦)l:liter(升)g:gramgal:gallen(加仑)ha:hectare(公顷)v:volt(伏特)hp:horsepower(马力)yd:yard(码)Str

4、ucturalPartsofBusinessLettersp27Heading:Referenceanddate(编号和日期)Thereferencemayincludeafilenumber,departmentalcodeortheinitialsofthesignerfollowedbythatofthetypistoftheletter.Yourref:JBD/WMOurref:WDW/LPTheyaretypedbelowtheletterheadp36oratthelowerleftmargin2linesbelowthenameofthesigner.p5

5、32008年９月３日Ｓept.3,2008/3Sept.200809/03/200803/09/2008September3,2008/3September,2008AmericanEBritishEInsideNameandadressThenameandaddressofthereceiverAttentionlineThewriteroftheletteraddressedtoanorganizationwishestodirectthelettertoaspecificindividualorsectionofthefirm.Itgenerallyfollows

6、theinsideaddress:ATTENTION:MARKETINGMANAGERAttention-MarketingManagerFortheattentionofMr.SmithATTN:SalesDepartmentSalutationDearSir,Gentlemen:Towhomitmayconcern:注意与结尾敬语相结合SubjectLineURGINGTHEAMENDMENTOFL/CRE:URGINGTHEAMENDMENTOFL/CSubject:UrgingtheAmendmentofL/CUrgingtheAmendmentofL/CBod

7、yoftheletterComplimentaryCloseSignature(须手签)EnclosureCC/BCCP.S.2.Structureoftheletters缩行式IndentedFormatLetterheadYourref.:Ourref:Date:Insideaddress:Attentionline:Salutation:SubjectlineParagraph……………………………………………...……………………….ComplimentaryCloseSignatureC.C./B.C.CENC./ENCL./E