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1、商务英语应用文写作Ｂｕｓｉｎｅｓｓ ＥｎｇｌｉｓｈＷｒｉｔｉｎｇCONTENTSChapter1AnOverviewofBusinessWriting…………………………………3hoursChapter2BusinessLettersLesson1StructureofBusinessLetters………………………………….….…1hoursLesson2InquriesandReplies….………………………………..……………….3hoursLesson3ComplaintsandAdjustments………………………….……..…….4hours
2、Lesson4SalesPromotion……………………………………………………..…….2hoursChapter3Memo…………………………………………………..…………………….4hoursChapter4ResumeandApplication...………………………………….………5hoursChapter5Report………………………………………………………………………..8hoursChapter6Advertisements………………………………………………..…………4hoursChapter7CorporateProfile………
3、……………………………………….……….4hoursChapter8ProductIntroduction……………………………………………..……4hoursChapter1OverviewofBusinessWritingLearningObjectives★Understandthenatureofbusinesswriting★Learnthefunctionsofbusinesswriting★Knowthecriteriaforbusinesswriting★KnowmodernchangesinbusinesswritingNatureofBu
4、sinessWriting1.What’sthepurposeofwriting?2.Whatarethedifferencesbetweenacademicwritingandbusinesswriting?3.Whatarethefeaturesofbusinesswriting?PurposeofWritingThepurposeofthewritercanbeclassifiedintotwocategories:expressivewritingandcommunicativewriting.Expressivewritingispersonala
5、ndinformal,employedtoencouragecomprehensionandreflectiononthepartofthewriter.Theveryprocessofwritingmakesyouthink,andgivesyouanopportunitytostarttomakesenseoftheworldyoufindyourselfin,tobringmanyfacts,definitions,rules,theories,andperspectivetolifeandtoimposesomeorderonthem.Communi
6、cativewritingisanalytic,formalandmoreorlessimpersonal.Itpresupposesthatthewriteralreadyhasconsiderableknowledgeandunderstandingofthetopic,andiswritingtoinformortopersuadeareader.Itdemandsadherencetoestablishedconventionsoftone,voice,diction,evidence,andcitation;theseconventionswill
7、varyaccordingtodisciplineandtype(e.g.memo,E-mail,businessreport,plan,andproposal,labreport).Writerscommunicatetheirthoughtstoothersinwritingviaproperapplicationofmethodsofpersuadingandinforming.Anybusinesswritingtaskordocumentisintendedtomeetoneormoreofthefollowinggenericobjectives
8、:tobeunderstoodasintended,
