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1、商务英语应用文写作Ｂｕｓｉｎｅｓｓ ＥｎｇｌｉｓｈＷｒｉｔｉｎｇCONTENTSChapter1AnOverviewofBusinessWriting…………………………………3hoursChapter2BusinessLettersLesson1StructureofBusinessLetters………………………………….….…1hoursLesson2InquriesandReplies….………………………………..……………….3hoursLesson3ComplaintsandAdjust
2、ments………………………….……..…….4hoursLesson4SalesPromotion……………………………………………………..…….2hoursChapter3Memo…………………………………………………..…………………….4hoursChapter4ResumeandApplication...………………………………….………5hoursChapter5Report………………………………………………………………………..8hoursChapter6Advertisement
3、s………………………………………………..…………4hoursChapter7CorporateProfile……………………………………………….……….4hoursChapter8ProductIntroduction……………………………………………..……4hoursChapter1OverviewofBusinessWritingLearningObjectives★Understandthenatureofbusinesswriting★Learnthefunctionsofbusines
4、swriting★Knowthecriteriaforbusinesswriting★KnowmodernchangesinbusinesswritingNatureofBusinessWriting1.What’sthepurposeofwriting?2.Whatarethedifferencesbetweenacademicwritingandbusinesswriting?3.Whatarethefeaturesofbusinesswriting?PurposeofWritingThepurp
5、oseofthewritercanbeclassifiedintotwocategories:expressivewritingandcommunicativewriting.Expressivewritingispersonalandinformal,employedtoencouragecomprehensionandreflectiononthepartofthewriter.Theveryprocessofwritingmakesyouthink,andgivesyouanopportunit
6、ytostarttomakesenseoftheworldyoufindyourselfin,tobringmanyfacts,definitions,rules,theories,andperspectivetolifeandtoimposesomeorderonthem.Communicativewritingisanalytic,formalandmoreorlessimpersonal.Itpresupposesthatthewriteralreadyhasconsiderableknowle
7、dgeandunderstandingofthetopic,andiswritingtoinformortopersuadeareader.Itdemandsadherencetoestablishedconventionsoftone,voice,diction,evidence,andcitation;theseconventionswillvaryaccordingtodisciplineandtype(e.g.memo,E-mail,businessreport,plan,andproposa
8、l,labreport).Writerscommunicatetheirthoughtstoothersinwritingviaproperapplicationofmethodsofpersuadingandinforming.Anybusinesswritingtaskordocumentisintendedtomeetoneormoreofthefollowinggenericobjectives:tobeunderstoodasintended,
