商务英语写作应用文培训大纲.ppt

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1、商务写作应用文课程总结商务信函的基本概念和格式EstablishEnquiryOffer、counter-offer、acceptanceOrderInsuranceShipmentPaymentContractComplaintClaim目录一、英语商业书信构成部分信头letterhead编号和日期referenceanddata封内名称和地址insideaddress开头称呼salutation正文body结尾敬词complimentary签名signature经办人attention附言postscript主题subject附件enclosure一、商业信函的基本概念和格式二、英语商

2、业书信的格式1、缩行式2、平头式三信封的写法可用缩行式或平头式信封格式样五写商业书信应注意的8CThewritingprincipleofBL“8C”Completeness完整concreteness具体clearness清楚Conciseness简洁courtesy礼貌consideration体谅Correctness正确currency表达求新六信封上附注（1）如果是私人信件或密件，必须收件人亲自开启，不要他人拆阅的可在信封左下角根据要求注明a.privateb.personalc.confidential(2)请人转交xx人的信，写完收件人姓名后，在转交人或公司名称前加C/O(c

3、areof由…转交)七、发信人如果需要把信抄送给有关单位，可在信纸上的最下端左边写上C.C.（即CarbonCopy的缩写），随即写上抄送单位的名称，如：C.C.：TheBankofChinaEstablishTheprocessofestablishingbusinessrelationsobtainthedesirednameofthecompanywritealettertothecompanymakeastatusonthecompany(3”C”:creditcapitalcharacter)makeafinaldecisionThesourcesoftheinformation

4、Banks,Internets,Newspaper,Chamberofcommerce,Tradedirectory,Businessassociate,Commercialcounselor,Advertisements,Exhibitionsandtradefairs,marketsurveys,recommendationsbybusinesspartnersofclientsOthersourcesThistypeoflettercanincludethefollowing:ThesourcesoftheinformationthatyouobtainSelf-introducti

5、on(thescopeofyourbusiness)ThereferenceastoyourfirmsfinancialstandingYourexpectation业务磋商4个环节：Enquiry、Offer、Counter-offer、AcceptanceEnquiryReplytotheletterEBR(astheimporter)1：Expressthankstotheletter2/3：selfintroduction(businessscope)Askfortheinformationaboutthecommodity4:expectation(lookingforwardt

6、oyouroffer)....Order1.Order:NetweightQuantityN/W(化妆品类标注)DescriptionShipmentPartialTransshipmentQTYValidityPackingPayment2.Asasellerafterreceivingorderfromthebuyer,whatshouldtheyreplytoit?forone’saccountSettletheaccountThefollowingtermsSellingseasonInsuranceGeneralAdditionalRisks(一般附加险)TheftPilfera

7、geandNon-deliveryRisk(T.P.N.D)FreshWaterandRainDamageRisk(F.W.R.D)RiskofShortageRiskofIntermixtureandContaminationRiskofLeakageRiskofClashandBreakageRiskofOdourSweatandHeatingRiskHookDamageRiskRustRiskBreakageofP