基于语料库的企业道歉文本体裁分析

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1、基于语料库的企业道歉文本体裁分析----商务英语论文-->CHAPTERONEINTRODUCTION1.1RationaleTheresearchtopicischosenbasedonthefolloentofmediaandtheriseofconsumeraberofcorporateapologieshasincreaseddramaticallyduringthepastdecade.ItismoreandmoremontoseepaniesapologizingtotheircustomersandthepublicthroughTV,n

2、eailorothermedias.Corporateapologies,especiallythosedeliveredbybigcorporations,oftendrauchattentionfromthepublicasbeingdamagedbytheallegedadecorporateapologycanoftencausegreaterdamagetotheapologizingpany’simageandevenbringaboutlaightexistcertainconventionalizedlinguisticpatterns

3、thatareregularlyemployedinthisbusinessdiscourseakeanempiricalresearchoncorporateapologiestofindoutthedistinctivediscoursepatternsofcorporateapologiesandexploretheapologizingpanies’intentionsinusingthesepatterns.Second,asaneffectivetoolforanalyzingandteachingspokenandanyscholarst

4、oexplorevariousacademicandprofessionaldiscourses.Hobeenappliedtoinvestigatecorporateapologies,adistinctivegenreunicativefunctionsoffixingthebrokenlinksinthecustomer-panyrelationshipandrebuildingthepany'statteredreputationasinimizingthepany’sresponsibilityfortheallegedembersofthe

5、discoursemunityandcanshapetheschematicstructureofthediscourseasunicativepurposesarerealizedthroughthediscoursestructureandlanguagechoices............................1.2SignificanceoftheresearchThesignificanceoftheresearchcanbeassumedfromthefolloaydraalinguisticperspective.Previo

6、usinterestincorporateapologiesmostlyesfromtheresearchareasofpublicrelationsandcrisismanagementwithafocusonthestrategies,effectsorethicsofsuchpublicrelation-->sact.Butasacarefullycraftedbusinessdiscourse,itseemstohavereceivedlessnoticethanitdeservesinappliedlinguistics.Hopefully,

7、thisresearchcanleadtomorelinguisticinterestinthelanguageuseofthisdiscourse.Second,thisresearchattemptstointegrategenreanalysisethodology,pleoftextsfromagenre”(Upton,Cohen,2009).Thisstudymakesuseofcorpus-basedmethodstoassistthegenreanalysisofcorporateapologiestoucheddiscourseinge

8、nreanalysis.Therefore,itnotonlybroadensthescope