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1、浅论宜昌市国际旅游服务贸易发展（OnthedevelopmentofinternationaltourismservicetradeinYichang）[Keywords]Yichangtourismservicetradecompetitiveness[Abstract]YichangCity,richintourismresources,internationaltourismservicetradehasdevelopedrapidly,buttheexistenceoftheoverseastouristmarketistooconcentrated,themainbodyo
2、fthemarket,smallbusinessvolume,theproblemoflowexchangecapacity,weakcompetitivenessoftourismservicetrade.Thearticlethinksthatweshouldstrengthenthecompetitivepowerfrommanyaspects,taketheinternationaltourismrouteasthelink,realizethemutualbenefitandwin-winsituationthroughthetransregionaljoint.Thera
3、piddevelopmentofthetourismindustryinYichangcityhaslaidagoodfoundationforthedevelopmentofYichanginternationaltourismservicetrade,thedevelopmentofinternationaltourismservicetradeistheconstructionoftheThreeGorgesInternationalTourismDestinationCityandtheworld'sbesttouristcityisanimportantwayofhydro
4、power.I.PrefaceYichang,asasubregionalcenterofHubeiprovince'secoculturaltourismcircle,haslaidagoodfoundationforthedevelopmentofinternationaltourismservicetradeinYichanginrecentyears.Atthesametime,YichangismakingeffortstobuildthebestdestinationcityoftheThreeGorgesInternationalTourismandtheworldfa
5、moushydropowertourismcity.Inordertoachievethisgoal,itisanimportantwaytodeveloptheinternationaltourismservicetrade.Therearefourwaystocarryouttourismservicetrade:across-bordersupply,mainlyreferstotheinternationalcommunicationnetworktoprovidetravelinformationfortourists,consultation,booking,paymen
6、tandexittravelrelatedservices;twoistheoverseasconsumption,includingalltheserviceconsumptioninthedestinationcountries,includingtourismthe"service,food,travel,shoppingandentertainmentandotherbasicelements,isthemainformoftourismservicetrade;thethreeiscommercialpresence,namelythroughtheestablishmen
7、tofbranchesoutsidethelocalconsumerstoprovidetravelservices,includinginvestmentinoverseasinvestmenttravelagency,TuristHotel,touristtraffic,touristattractions.Andtheproductionoftourismproducts,isthemostactiveformofinternationaltouri
