the naming and translation of chinese and english trademarks

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1、毕业论文(设计)TheNamingandTranslationofChineseandEnglishTrademarks1.Introduction12.Literaturereview23.TheNamingofChineseandEnglishTrademarks53.1Origin53.2Principlesoftrademarknaming93.2.1Embodytheattributesofgoods93.2.2Easyforgoodassociations93.2.3Simpleandeasily-memorized103.3Cultur

2、aleffects124.ThetranslationofChineseandEnglishtrademarks134.1Thenecessityoftrademarktranslation134.2ProblemsintranslatingChineseandEnglishtrademarks144.2.1TranslationtendencybasedonitsChinesePinyinoftrademarks144.2.2Thetranslationignoringthedifferentculturalbackgrounds154.2.3Th

3、eproblemsaboutEnglishtranslationoflongerChinesetrademarknames174.3Themethodsoftrademarktranslation184.3.1Transliteration184.3.2Literaltranslation205.EconomicvalueofthenamingandtranslationofChineseandEnglishtrademark216.Conclusion22References231.IntroductionWiththedevelopmentoft

4、heworldeconomy,manyproductswereproducedandenterintotheinternationalmarket.Howcanaproductgetafootingintheinternationalmarketwhichisfullofkeencompetition?Undoubtedlyawell-knownproductshouldnotonlyhavehighquality,butalsohaveafamousname. Afamoustrademarkcanaddvaluetoaproductinthema

5、rketplacebecauseithasapotentiallypowerfulinfluenceonconsumer’sbehavior.24毕业论文(设计)Trademarkinmodernlifeisaverycommonword.Itisbecausetrademark’sgeneralapplicationhasalreadyspreadintheuniverse,basedonitsprocessofbeingborn,thenamingandthetranslationoftrademarksarediscussed,asitclos

6、elyrelatestothecommoditiesweliveon.Whetheratrademarkisacknowledgedassuccessfulonedependsonpeople’sacceptancetohowbeneficialthegoodsthatthetrademarkrepresentshavebeen.Chinaisglobalizingathighspeed,whilethetranslationofChineseandEnglishtrademarkhasbeeninafoundationalworkinthefiel

7、dofforeigntrade(袁家麒:2004).Intheresearch,thisarticlefirstreviewssomeachievementsthattheformerresearchershavemade.Secondly,itoffersananalysisoftrademarkfromculturalaspectsonthebasisofthereviewoftheoriginofnamingtrademarksandthenamingprinciplesandanalyzesculturaleffectsandexisting

8、problemsinnamingtrademarksthroughexemplifyingmanysucce