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《An Analysis on the Linguistic Features and Translation of English Advertising Slogans 浅析英文广告语的语言特点及其翻译》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogans浅析英文广告语的语言特点及其翻译AcknowledgementInwritingthisthesis,Ihavebenefitedfromthepresenceofmyteachersandmyclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandmademanyinvaluablesuggestions.Iherebyextendmygratefulthanksto
2、themfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtoMissXXX,whoguidedmethroughoutmywritingofthisthesis.Herstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Furthermore,noneofthiswouldhavebeenpossiblewithoutthehelpo
3、fthoseindividualsandorganizationshereaftermentionedwithgratitude,theDepartmentofForeignLanguages,theUniversityLibraryanditsstaff.AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansAbstractWithChina’saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseen
4、terprisesandproductsflowingintotheinternationalmarketwhileanincreasingnumberofforeignenterprisesandtheirproductshaveenteredourdomesticmarketcontinually.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinawo
5、rldofadvertisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,sloganandtrademark.Oneofthemostvis
6、iblestimulationtowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteristicsofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchallengeforthetranslatortomakeatranslationofanadvertisingsloganbothaccurateandattractive.Thet
7、hesisiscomposedofthefollowingchapters:ChapterOneprovidesthesignificanceandthebackgroundofthethesisandintroducestheimplementationoffurtherresearch.ChapterTwointroducesthedefinitionandlinguisticfeaturesoftheEnglishadvertisingslogans,anditprovidesreadersthe
