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《An Analysis on the Linguistic Features and Translation of English Advertising Slogans浅析英文广告语的语言特点及其翻译》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansAcknowledgementInwritingthisthesis,Ihavebenefitedfromthepresenceofmyteachersandmyclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandmademanyinvaluablesuggestions.Iherebyextendmygratefulthan
2、kstothemfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtoMissXXX,whoguidedmethroughoutmywritingofthisthesis.Herstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Furthermore,noneofthiswouldhavebee
3、npossiblewithoutthehelpofthoseindividualsandorganizationshereaftermentionedwithgratitude,theDepartmentofForeignLanguages,theUniversityLibraryanditsstaff.AbstractWithChina'saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingint
4、otheinternationalmarketwhileanincreasingnumberofforeignenterprisesandtheirproductshaveenteredourdomesticmarketcontinually.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinaworldofadver
5、tisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,sloganandtrademark.Oneof
6、themostvisiblestimulationtowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteristicsofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchallengeforthetranslatortomakeatranslationofanadvertisingslogan
7、bothaccurateandattractive.Thethesisiscomposedofthefollowingchapters:ChapterOneprovidesthesignificanceandthebackgroundofthethesisandintroducestheimplementationoffurtherresearch.ChapterTwointroducesthedefinitionandlinguisticfeaturesoftheEnglishadvertisingslogans,anditprovi
8、desreaderstherhetoricaldeviceswhichareusuallyusedintranslatingtheEnglishadvertisingslogans.Plentyofslog
