An Analysis of Linguistic Features of Advertising English25

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1、浅析广告英语的语言特征AnAnalysisofLinguisticFeaturesofAdvertisingEnglishContentsAbstract………………………………………………………………………………1KeyWords……………………………………………………………………………1I.Introduction………………………………………………………………………21.1RationaleoftheStudy……………………………………………………………21.2GeneralInformationAboutAd

2、vertising…………………………………………21.3FocusofthePresentStudy………………………………………………………31.4SourcesofData…………………………………………………………………3IILexicalFeature……………………………………………………………………42.1SimilaritiesattheLexicalLevel…………………………………………………42.1.1SimpleandNovel………………………………………………………………42.1.2Use

3、ofPositiveWords…………………………………………………………62.1.3UseofWeaselWords…………………………………………………………62.2DifferencesattheLexicalLevel…………………………………………………72.2.1SelectionofAdjectives…………………………………………………………82.2.2UseofCompoundWords………………………………………………………82.2.3UseofPronouns……………………………………………

4、……………………92.2.4DifferencesontheAudiences’Part……………………………………………10III.SyntacticalFeatures…………………………………………………………11IVRhetoricFeatures…………………………………………………………………134.1UseofAnalogy(Simile,Metaphor,Metonymy)………………………………144.2UseofPersonification……………………………………………………………144.3M

5、akePunandAlliteration………………………………………………………144.4MakeContrast……………………………………………………………………154.5UseofHyperbole………………………………………………………………154.6UseofZeugma…………………………………………………………………15V.Conclusion………………………………………………………………………155.1LexicalFeatures………………………………………………………………15第19页共1

6、9页5.2SyntacticalFeatures……………………………………………………………165.3RhetoricFeatures………………………………………………………………16References…………………………………………………………………………17AnAnalysisofLinguisticFeaturesofAdvertisingEnglish摘要：本文旨在通过对书面广告英语的语言特征的分析总结出广告英语在词汇﹑句法﹑修辞上的语言特点。通过对日用品广告﹑科技设备广告﹑服务业广告的深入细致的定量和定

7、性分析，总结出广告英语在此三类广告中的相同点与不同点,并且根据语言意义,风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。关键词:广告英语词汇句法修辞Abstract：ThispaperpresentsananalyticalstudyofthelinguisticfeaturesofadvertisingEnglishatlexical,syntacticandrhetoriclevels.Itishopedthatthroughthedetailedsurveyaswellasquantitativ

8、eandqualitativestudyofthreetypesofadvertisements:namely,dailyconsumergoodsadvertisements,technicalequipmentadvertisements,serviceadvertisements,similaritiesanddiffere