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1、-XXXX学院本科毕业论文AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogans浅析英文广告语的语言特点及其翻译学生姓名：XXX指导教师：XXXX所在分院：外国语学院专业：英语班级：统本英XXXX班二零一零年三月.---AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansByＸＸＸＸAcademicAdvise
2、r：ＸＸＸＸAthesissubmittedtotheDepartmentofForeignLanguagesofXXXXXUniversityInpartialfulfillmentoftherequirementsForthedegreeofBachelorofArtsInEnglishXi'an,ChinaMarch,2010.---AcknowledgementInwritingthisthesis,Ihavebenefitedfromthepresenceofmyteachersandm
3、yclassmates.TheygenerouslyhelpedmecollectmaterialsIneededandmademanyinvaluablesuggestions.Iherebyextendmygratefulthankstothemfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtoMissXXX,whoguidedmethroughoutmyw
4、ritingofthisthesis.Herstandardsofacademicexcellencehavemademyrevisionanexcitingandgratifyingexperience.Furthermore,noneofthiswouldhavebeenpossiblewithoutthehelpofthoseindividualsandorganizationshereaftermentionedwithgratitude,theDepartmentofForeignLan
5、guages,theUniversityLibraryanditsstaff..---AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogansAbstractWithChina’saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternationa
6、lmarketwhileanincreasingnumberofforeignenterprisesandtheirproductshaveenteredourdomesticmarketcontinually.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinaworldofa
7、dvertisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,
8、sloganandtrademark.Oneofthemostvisiblestimulationtowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteristics.---ofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchalleng
