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1、本科毕业论文AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogans浅析英文广告语的语言特点及其翻译学生姓名：XXX指导教师：XXXX所在分院：外国语学院专业：英语班级：英XXXX班二零一零年三月AcknowledgementInwritingthisthesis,Ihavebenefitedfromthepresenceofmyteachersandmyclassmates.Theygenerouslyhelpedmecollectmate
2、rialsIneededandmademanyinvaluablesuggestions.Iherebyextendmygratefulthankstothemfortheirkindhelp,withoutwhichthepaperwouldnothavebeenwhatitis.Particularly,IamdeeplyindebtedtoMissXXX,whoguidedmethroughoutmywritingofthisthesis.Herstandardsofacademicexcellencehavemademyre
3、visionanexcitingandgratifyingexperience.Furthermore,noneofthiswouldhavebeenpossiblewithoutthehelpofthoseindividualsandorganizationshereaftermentionedwithgratitude,theDepartmentofForeignLanguages,theUniversityLibraryanditsstaff.AnAnalysisontheLinguisticFeaturesandTransl
4、ationofEnglishAdvertisingSlogansAbstractWithChina’saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternationalmarketwhileanincreasingnumberofforeignenterprisesandtheirproductshaveenteredourdomesticmarketcontinual
5、ly.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinaworldofadvertisement.Aspotentialconsumers,theyareendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediaw
6、hichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,sloganandtrademark.Oneofthemostvisiblestimulationtowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteris
7、ticsofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchallengeforthetranslatortomakeatranslationofanadvertisingsloganbothaccurateandattractive.Thethesisiscomposedofthefollowingchapters:ChapterOneprovidesthesignificanceandthebackgr
8、oundofthethesisandintroducestheimplementationoffurtherresearch.ChapterTwointroducesthedefinitionandlinguisticfeatures
