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1、AnAnalysisontheLinguisticFeaturesandTranslationofEnglishAdvertisingSlogans浅析英文广告语的语言特点及其翻译AbstractWithChina’saccessiontotheWTO,therehasbeenadramaticincreaseinthenumberofChineseenterprisesandproductsflowingintotheinternationalmarketwhileanincreasingnumberoff
2、oreignenterprisesandtheirproductshaveenteredourdomesticmarketcontinually.Inthisheatedwarofcompetition,themostpowerfulweaponavailableinshapingtheirself-imageandpromotingtheirgoodsistheadvertisement.Peopleliveinaworldofadvertisement.Aspotentialconsumers,theya
3、reendlesslybombardedwithallkindsofproductsorserviceadvertisementsfromvariousmediawhichincludesnewspapers,magazines,broadcast,televisionandtheinternet,etc.Thebasicelementsofanadvertisementareheadline,illustration,sloganandtrademark.Oneofthemostvisiblestimula
4、tiontowhichconsumersareexposedistheadvertisingslogan.However,duetotheuniquestyleandcharacteristicsofadvertisingslogan,aswellasitsintimaterelationshipwithsocietyandculture,itwouldbeagreatchallengeforthetranslatortomakeatranslationofanadvertisingsloganbothacc
5、urateandattractive.Thethesisiscomposedofthefollowingchapters:ChapterOneprovidesthesignificanceandthebackgroundofthethesisandintroducestheimplementationoffurtherresearch.ChapterTwointroducesthedefinitionandlinguisticfeaturesoftheEnglishadvertisingslogans,and
6、itprovidesreaderstherhetoricaldeviceswhichareusuallyusedintranslatingtheEnglishadvertisingslogans.Plentyofslogansarepresented.ChapterThreeintroducestherequirementsandseveralstrategiesintranslatingEnglishadvertisingslogans.ChapterFoursummarizesthewholethesis
7、,statingthecontributionsofthethesisonthefieldofthetranslationofEnglishadvertisingslogansandpointingoutthelimitationsofthethesiswithsuggestionsonfutureresearchefforts.Thestudy,farfromcomprehensiveasitwere,isintendedfortranslatorsforfurtherresearchinthisfield
8、.Keywords：advertising;characteristicsofEnglishadvertisingtexts;translationprinciples;literaltranslation;freetranslation浅析英文广告语的语言特点及其翻译摘要随着中国加入世界贸易组织，我国经济飞速发展。在经济全球化不断推进的同时，越来越多的中国企业以及商品成功进入国际市场。与此同时，大
