论英语广告中的双关修辞和翻译.docx

《论英语广告中的双关修辞和翻译.docx》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、论英语广告中的双关修辞和翻译AcknowledgementsIwouldliketoexpressmydeepgratitudeandgreatappreciationtoallthosewhocontributedtothisthesiswhetherdirectlyorindirectly.Withouttheirassistance,Icouldnothavecompletedthisthesis.MygreatestthanksgofirstlytoProf.HuZhanbin,whogavemeinvaluableadvice

2、andstrictinstruction.Itwasduetohiscloseanddirectguidance,unceasingpatienceandencouragementthatImanagedtoovercomealltheobstaclesandfinallycompletedthisthesis.Myindebtednessalsogoestoanumberofprofessorswhohavetaughtmeoneorseveralcoursesinthisuniversity.Ihavelearntfromthemm

3、anytheories,researchmethodologyandusefulideasthathaveguidedmeintheprocessofresearch.Finally,Iwishtoacknowledgemygratitudetoallmyclassmates.Weoftenhelpedandencouragedeachotherduringthepastfouryears.IntroductionIntheageofinformation,advertisementshaveinfiltratedintoallwalk

4、soflifeandbecomeanimportantsourceofinformationaswellasanindispensablepartofourlife.WithChina'sopeninguptotheoutsideworld,especiallyafterChina'sentryintotheWorldTradeOrganization,moreandmoremultinationalsaredoingbusinessinChina.Andthelocalpeoplegettoknowmoreaboutforeignpr

5、oductsthroughadvertisementswhichappearalmosteverywhere,onTV,innewspapersandinthestreet.So,thereseemstobeanincreasingneedfortranslationofEnglishadvertisements.Studiesinthisfieldwillalsobeofgreatsignificance.Advertisersemployallkindsofrhetoricdevices----punsinparticular---

6、-toattracttheattentionandinterestofthepublic.Toacertainextent,thetranslationofpunsrepresentsthecomplexityofthetranslationofEnglishadvertisements.thisthesisaimstoshedsomelightonhowthetranslatorapproachesthetranslationofpunsfromtheperspectiveofRelevanceTheory.Manyscholarsh

7、avecarriedoutresearchesonthetranslationofpunsfromdifferentperspectives,andtheirfindingshavebeenprovedtobeveryhelpfulfortranslatorsinthisfield.However,thereisstillroomforfurtherstudy.Thisthesisaimsto(1)providearelevance-theoreticalapproachtothetranslationofpunsinadvertise

8、ments,and(2)revealthecomplexnatureofpunningthroughRelevanceTheory.Thisthesisiscomposedoffivechapters.Ch