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1、Copyright©2015PearsonEducation,Inc.15-1Chapter15OperationsManagementLearningOutcomesDefineoperationsmanagementandexplainitsrole.Definethenatureandpurposeofvaluechainmanagement.Describehowvaluechainmanagementisdone.Discusscontemporaryissuesinmanagingoperations.Copyright©2015Pea
2、rsonEducation,Inc.15-2Copyright©2015PearsonEducation,Inc.15-315.1Defineoperationsmanagementandexplainitsrole.ImprovingProductivityCopyright©2015PearsonEducation,Inc.15-4ServiceFirmsvs.ManufacturingFirmsManufacturingfirmsproducephysicalgoods,suchascarsorfoodproductsServicefirms
3、producenonphysicaloutputsintheformofservices,suchasmedicalandtransportationservicesCopyright©2015PearsonEducation,Inc.15-5ImprovingProductivityCopyright©2015PearsonEducation,Inc.15-6Deming:ImprovingMangers’ProductivityCopyright©2015PearsonEducation,Inc.15-7Thetrulyeffectiveorg
4、anizationwillincreaseproductivitybysuccessfullyintegratingpeopleintotheoveralloperationssystem.OperationsManagementandCompanyStrategyCopyright©2015PearsonEducation,Inc.15-8Successfulorganizationsrecognizethecrucialrolethatoperationsmanagementplaysaspartoftheoverallorganization
5、alstrategytoachieveandmaintaingloballeadership.Copyright©2015PearsonEducation,Inc.15-915.2Definethenatureandpurposeofvaluechainmanagement.ValueChainManagementCopyright©2015PearsonEducation,Inc.15-10ValueChainCopyright©2015PearsonEducation,Inc.15-11GoalsofValueChainManagementCo
6、pyright©2015PearsonEducation,Inc.15-12BenefitsofValueChainAnalysisCopyright©2015PearsonEducation,Inc.15-13Copyright©2015PearsonEducation,Inc.15-1415.3Describehowvaluechainmanagementisdone.TheValueChainManagementProcessCopyright©2015PearsonEducation,Inc.15-15Thedynamic,competit
7、iveenvironmentfacingcontemporaryglobalorganizationsdemandsnewsolutions.SuccessfulValueChainManagementCopyright©2015PearsonEducation,Inc.15-16OrganizationalProcessesandLeadershipCopyright©2015PearsonEducation,Inc.15-17BetterdemandforecastingSelectfunctionsdonecollaborativelywit
8、hotherpartnersinthechainNewmeasuresneededforevaluatingtheperf
