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ID:58859109
大小:243.35 KB
页数:25页
时间:2020-09-23
《新冠疫情市场展望.docx》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、TABLEOFCONTENTSINTRODUCTION............................................................................3EXECUTIVESUMMARY.........................................................4-5BUDGETS..................................................................................6-10CHANNELS.................
2、..............................................................11-12METRICS.........................................................................................13CONTENT.......................................................................................14SOCIALMEDIA..........................
3、............................................15-18CUSTOMEREXPERIENCE.......................................................19TACTICS.........................................................................................20ABOUTTHERESPONDENTS.................................................21METHOD
4、OLOGY...................................................................21-26COVID-19MARKETINGOUTLOOK
5、2INTRODUCTIONTheCOVID-19pandemichasupendedthemarketingindustryasweknowit.Inthefaceofwhatfeelslikecrisisaftercrisisinrecentmonths,marketingprofessionalshavebeentaskedwithadjustingtoanewnormalcharac
6、terizedbyall-virtualinteraction,economicuncertaintyandthehyperscrutinyofbrandvalues.Navigatingapublichealthcrisisofthismagnitudehaslefttheindustrysearchingforwaystoremainrelevantandcontinuebusinessasusual.But,ofcourse,it’sanythingbutthat.Tobetterquantifytheimpactofthepandemicontheindustry,ChiefMar
7、ketersetouttoanswersomeofthequestionsmarketershavebeenaskingmostduringthistimeofupheaval.Asliveeventseliminatedtheprospectofinteractingwithconsumersandcultivatingbusinessleads,wherehavemarketersturnedtoengagewithcustomersandprospects?Howhavemarketingbudgetsbeenaffectedasaresultofconsumerpurchasing
8、powerbeingdrivenexclusivelyonlineandreduced?Whattypesofcontentandmessagingaremarketersrelyingonduringthepandemic?WesurveyedFortune1000marketersfromawiderangeofcompaniesandverticalsatthestartofthepandemicandagaini
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