资源描述：
《电子商务管理视角ppt课件.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Chapter17Legal,Ethical,andComplianceIssuesinEC©2008PearsonPrenticeHall,ElectronicCommerce2008,EfraimTurban,etal.LearningObjectivesUnderstandthefoundationsforlegalandethicalissuesinEC.Describecivil,intellectualproperty,andcommonlaw.Understandlegalandethicalchalleng
2、esandhowtocontainthem.Explainprivacy,freespeech,anddefamationandtheirchallenges.Discussthechallengescausedbyspam,splogs,andpop-ups.DescribetypesoffraudontheInternetandhowtoprotectagainstit.2FundamentalLegal, Ethical,andRegulatoryIssuesethicsThebranchofphilosophyth
3、atdealswithwhatisconsideredtoberightandwrongprivacyTherighttobeleftaloneandfreeofunreasonablepersonalintrusionsintellectualpropertyCreationsofthemind,suchasinventions,literaryandartisticworks,andsymbols,names,images,anddesigns,usedincommerce3SplogsandSearchEngineS
4、pamtoCaptureCustomerTrafficsearchenginemarketing(SEM)MarketingmethodstoincreasetherankingofaWebsiteinthesearchresultssearchengineoptimization(SEO)Techniquetakesintoconsiderationhowsearchengineswork(e.g.,logicaldeeplinkingorstrategickeyword)tomaximizethenumberofqua
5、lifiedvisitorstoasite4SplogsandSearchEngineSpamtoCaptureCustomerTrafficcommentspamSpamsenttoalltypesofmessagingmedia,includingblogs,IM,andcellulartelephonestopromoteproductsorservicessearchenginespamPagescreateddeliberatelytotrickthesearchengineintoofferinginappro
6、priate,redundant,orpoorqualitysearchresults5SplogsandSearchEngineSpamtoCaptureCustomerTrafficspamsitePagethatusestechniquesthatdeliberatelysubvertasearchengine’salgorithmstoartificiallyinflatethepage’srankingssplogShortforspamblog.Asitecreatedsolelyformarketingpur
7、posessearchenginespammingCollectivetermreferringtodeceptiveonlineadvertisingpractices6FundamentalLegal, Ethical,andRegulatoryIssuesLawsAreSubjecttoInterpretationFreespeechonlineversuschildprotectiondebateChildren’sInternetProtectionAct(CIPA)Lawthatmandatestheuseof
8、filteringtechnologiesinschoolsandlibrariesthatreceivedcertaintypesofU.S.federalfundinglegalprecedentAjudicialdecisionthatmaybeusedasastandardinsubsequen
