电子商务：管理视角chap01.ppt

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1、Chapter1FoundationsofElectronicCommerce1LearningObjectivesDefineelectroniccommerceanddescribeitsvariouscategoriesDistinguishbetweenelectronicmarketsandinter-organizationalsystemsDescribethebenefitsofelectroniccommercetoorganizations,consumers,andsocietyDescribethe

2、limitationsofelectroniccommerceUnderstandtheforcesthatdrivethewidespreaduseofelectroniccommerceDescribeanddiscussthechangesthatwillbecausedbyelectroniccommerceDiscusssomemajormanagerialissuesregardingelectroniccommerce2OpeningVignettes:IntelCorp.andHappyPuppyIntel

3、CorporationBusiness-to-business(B2B)productssellingCustomerservicePurchasingfromanddealingwithsuppliersHappyPuppyRetailingcompany’sgamesMarketingothers’gamesBusiness-to-consumers(B2C)3DefinitionsandContentofFieldElectronicCommerce(EC)iswherebusinesstransactionstake

4、placeviatelecommunicationsnetworks,especiallytheInternet.Electroniccommercedescribesthebuyingandsellingofproducts,services,andinformationviacomputernetworksincludingtheInternet.TheinfrastructureforECisanetworkedcomputingenvironmentinbusiness,home,andgovernment.E-Bu

5、sinessdescribesthebroadestdefinitionofEC.Itincludescustomerserviceandintrabusinesstasks.ItisfrequentlyusedinterchangeablywithEC.4AglobalnetworkedenvironmentisknownastheInternetAcounterpartwithinorganizations,iscalledanintranetAnextranetextendsintranetssothattheycan

6、beaccessedbybusinesspartners.DefinitionsandContentofField(cont.)5PureVs.PartialElectronicCommerceThreedimensionstheproduct(service)sold[physical/digital];theprocess[physical/digital]thedeliveryagent(orintermediary)[physical/digital]Traditionalcommercealldimensionsa

7、rephysicalPureECalldimensionsaredigitalPartialECallotherpossibilitiesincludeamixofdigitalandphysicaldimensions6PhysicalagentDigitalagentDigitalProductPhysicalProductPhysicalprocessDigitalprocessVirtualprocessVirtualdeliveryagentVirtualproductElectroniccommerceareas

8、ThecoreofelectroniccommerceTheDimensionsofElectronicCommerceTraditionalcommerce7Figure1.2showsthattheECapplicationsaresupportedbyinfrastructures,