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1、Chapter1OverviewofElectronicCommerce1LearningObjectivesDefineelectroniccommerce(EC)anddescribeitsvariouscategories.DescribeanddiscussthecontentandframeworkofEC.DescribethemajortypesofECtransactions.DescribethedigitalrevolutionasadriverofEC.DescribethebusinessenvironmentasadriverofEC.2Le
2、arningObjectivesDescribesomeECbusinessmodels.DescribethebenefitsofECtoorganizations,consumers,andsociety.DescribethelimitationsofEC.DescribethecontributionofECtoorganizationsrespondingtoenvironmentalpressures.Describeonlinesocialandbusinessnetworks.31.1ElectronicCommerce: Definitionsand
3、Concepts1electroniccommerce(EC)Theprocessofbuying,selling,orexchangingproducts,services,orinformationviacomputernetworks41.1ElectronicCommerce: DefinitionsandConceptsECcanbedefinedfromtheseperspectives:BusinessprocessServiceLearningCollaborationCommunity51.1ElectronicCommerce: Definitio
4、nsandConcepts2e-businessAbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganization61.1ElectronicCommerce: DefinitionsandConcepts3-1electronicmarket(e-m
5、arketplace)Anonlinemarketplacewherebuyersandsellersmeettoexchangegoods,services,money,orinformation71.1ElectronicCommerce: DefinitionsandConcepts3-2interorganizationalinformationsystemsCommunicationssystemsthatallowroutinetransactionprocessingandinformationflowbetweentwoormoreorganizati
6、ons3-3intraorganizationalinformationsystemsCommunicationsystemsthatenablee-commerceactivitiestogoonwithinindividualorganizations81.2TheECFramework,Classification,andContentintranetAninternalcorporateorgovernmentnetworkthatusesInternettools,suchasWebbrowsers,andInternetprotocolsextranetA
7、networkthatusestheInternettolinkmultipleintranets91ECapplicationsaresupportedbyinfrastructureandbythesefivesupportareas:PeoplePublicpolicyMarketingandadvertisementSupportservicesBusinesspartnerships1.2TheECFramework,Classification,andContent10112ClassificationofECbytheNatureoft
