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1、Chapter1OverviewofElectronicCommerce1LearningObjectivesDefineelectroniccommerce(EC)anddescribeitsvariouscategories.DescribeanddiscussthecontentandframeworkofEC.DescribethemajortypesofECtransactions.DescribethedigitalrevolutionasadriverofEC.Describeth
2、ebusinessenvironmentasadriverofEC.2LearningObjectivesDescribesomeECbusinessmodels.DescribethebenefitsofECtoorganizations,consumers,andsociety.DescribethelimitationsofEC.DescribethecontributionofECtoorganizationsrespondingtoenvironmentalpressures.Desc
3、ribeonlinesocialandbusinessnetworks.31.1ElectronicCommerce: DefinitionsandConcepts1electroniccommerce(EC)Theprocessofbuying,selling,orexchangingproducts,services,orinformationviacomputernetworks41.1ElectronicCommerce: DefinitionsandConceptsECcanbedef
4、inedfromtheseperspectives:BusinessprocessServiceLearningCollaborationCommunity51.1ElectronicCommerce: DefinitionsandConcepts2e-businessAbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaborat
5、ingwithbusinesspartners,andconductingelectronictransactionswithinanorganization61.1ElectronicCommerce: DefinitionsandConcepts3-1electronicmarket(e-marketplace)Anonlinemarketplacewherebuyersandsellersmeettoexchangegoods,services,money,orinformation71.
6、1ElectronicCommerce: DefinitionsandConcepts3-2interorganizationalinformationsystemsCommunicationssystemsthatallowroutinetransactionprocessingandinformationflowbetweentwoormoreorganizations3-3intraorganizationalinformationsystemsCommunicationsystemsth
7、atenablee-commerceactivitiestogoonwithinindividualorganizations81.2TheECFramework,Classification,andContentintranetAninternalcorporateorgovernmentnetworkthatusesInternettools,suchasWebbrowsers,andInternetprotocolsextranetAnetworkthatusestheInternetto
8、linkmultipleintranets91ECapplicationsaresupportedbyinfrastructureandbythesefivesupportareas:PeoplePublicpolicyMarketingandadvertisementSupportservicesBusinesspartnerships1.2TheECFramework,Classification,andContent10112ClassificationofECbytheNatureoft
