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1、Chapter2E-Marketplaces:Structures,Mechanisms,Economics,andImpacts©2008PearsonPrenticeHall,ElectronicCommerce2008,EfraimTurban,etal.LearningObjectivesDefinee-marketplacesandlisttheircomponents.Listthemajortypesofe-marketplacesanddescribetheirfeatures.DescribethevarioustypesofECintermedi
2、ariesandtheirroles.Describeelectroniccatalogs,shoppingcarts,andsearchengines.Describethemajortypesofauctionsandlisttheircharacteristics.2LearningObjectivesDiscussthebenefits,limitations,andimpactsofauctions.Describebarteringandnegotiatingonline.Definem-commerceandexplainitsroleasamarke
3、tmechanism.Discusscompetitioninthedigitaleconomy.Describetheimpactofe-marketplacesonorganizationsandindustries.3E-Marketplacese-marketplaceAnonlinemarket,usuallyB2B,inwhichbuyersandsellersexchangegoodsorservices;thethreetypesofe-marketplacesareprivate,public,andconsortia4E-Marketplaces
4、5E-MarketplacesmarketspaceAmarketplaceinwhichsellersandbuyersexchangegoodsandservicesformoney(orforothergoodsandservices)butdosoelectronically6E-MarketplacesCustomersSellersProductsandservicesdigitalproductsGoodsthatcanbetransformedtodigitalformatanddeliveredovertheInternetInfrastructu
5、reFrontendBackendIntermediariesThirdpartiesthatoperatesbetweensellersandbuyersOtherbusinesspartnersSupportservicesE-MarketplaceComponentsandParticipants7E-MarketplacesfrontendTheportionofane-seller’sbusinessprocessesthroughwhichcustomersinteract,includingtheseller’sportal,electroniccat
6、alogs,ashoppingcart,asearchengine,andapaymentgatewaybackendTheactivitiesthatsupportonlineorderfulfillment,inventorymanagement,purchasingfromsuppliers,paymentprocessing,packaging,anddelivery8TypesofE-Marketplaces: FromStorefrontstoPortalsElectronicStorefrontsstorefrontAsinglecompany’sWe
7、bsitewhereproductsorservicesaresolde-mall(onlinemall)AnonlineshoppingcenterwheremanyonlinestoresarelocatedVisualizationandvirtualrealtyinshoppingmalls9TypesofE-Marketplaces: FromStorefrontstoPortalsTypesofStoresandMallsGeneralstores/mallsSpecializedstores/mallsRegionalversusglobalsto
