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1、Chapter2E-Marketplaces:StructuresandMechanismsChapter21LearningObjectivesDefinee-marketplacesandlisttheircomponents.Listthemajortypesofe-marketplacesanddescribetheirfeatures.DescribethevarioustypesofECintermediariesandtheirroles.Describeelectroniccatalogs,shoppingcarts,searchengines,andportal
2、s.Chapter22LearningObjectivesDescribethemajortypesofauctionsandlisttheircharacteristics.Discussthebenefits,limitations,andimpactsofauctions.Describebarteringandnegotiatingonline.DescribethemajormechanismsfordeliveringWeb2.0.BLUENILEChapter24E-MARKETPLACESe-marketplaceAnonlinemarket,usuallyB2B
3、,inwhichbuyersandsellersexchangegoodsorservicesThethreetypesofe-marketplacesareprivate,public,andconsortia.Chapter25E-MARKETPLACESE-MARKETPLACECOMPONENTSANDPARTICIPANTSCustomersSellersProductsandservicesdigitalproductsGoodsthatcanbetransformedtodigitalformatanddeliveredovertheInternet.Infrast
4、ructureChapter26E-MARKETPLACESE-MARKETPLACECOMPONENTSANDPARTICIPANTS(continued)frontendTheportionofane-seller’sbusinessprocessesthroughwhichcustomersinteract,includingtheseller’sportal,electroniccatalogs,ashoppingcart,asearchengine,andapaymentgateway.backendTheactivitiesthatsupportonlineorder
5、fulfillment,inventorymanagement,purchasingfromsuppliers,paymentprocessing,packaging,anddelivery.Chapter27E-MARKETPLACESintermediaryAthirdpartythatoperatesbetweensellersandbuyers(e.g.,thosewhocreateandmanagetheonlinemarkets,helpmatchbuyersandsellers,provideinfrastructureservices,andhelpcustome
6、rand/sellerstoinstituteandcompletetransactions).Otherbusinesspartners(e.g.,shippers)Supportservices(e.g.,certificationandescrowservicestoensuresecuritytocontentproviders)Chapter28TypesofE-MarketplacesandMechanisms:fromStorefrontstoPortalsstorefrontAsinglecompany’sWebsitewhereproductsorservice
7、saresold.e-mall(onlinemall)Anonlineshoppingcenterwheremanyonlinestoresarelocated.Chapter29TypesofE-MarketplacesandMechanisms:fromStorefrontstoPortalsTYPESOFSTORESANDMALLSGeneralstores/mallsSpecializedstores/mallsRegionalversusglobalstoresPure
