电子商务：管理视角 CH19.ppt

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1、Chapter19BuildingE-CommerceApplicationsandInfrastructure©2008PearsonPrenticeHall,ElectronicCommerce2008,EfraimTurban,etal.LearningObjectivesDiscussthemajorstepsindevelopinganECapplication.DescribethemajorECapplicationsandlisttheirmajorfunctionalities.Listthemajo

2、rECapplicationdevelopmentoptionsalongwiththeirbenefitsandlimitations.DiscussvariousECapplicationoutsourcingoptions,includingapplicationserviceproviders(ASPs),softwareasaservice(SaaS),andutilitycomputing.DiscussthemajorECsoftwarepackagesandECapplicationsuites.Des

3、cribevariousmethodsforconnectinganECapplicationtoback-endsystemsanddatabases.2LearningObjectivesDiscussthevalueandtechnicalfoundationofWebServicesandtheirevolutionintosecondgenerationtoolsinECapplications.Understandservice-orientedarchitecture(SOA)andvirtualizat

4、ionandtheirrelationshiptoECapplicationdevelopment.Describethecriteriausedinselectinganoutsourcingvendorandpackage.UnderstandthevalueandusesofECapplicationlogfiles.Discusstheimportanceofusageanalysisandsitemanagement.3MajorE-CommerceApplicationsandTheirFunctional

5、itiesB2CStorefrontsAnelectronicstorefrontshouldhavethesefunctions:AproductpresentationfunctionAnorderentryfunctionAnelectronicpaymentfunctionAnorderfulfillmentfunctionAcustomerservicefunctionTheproductsupportfunction4MajorE-CommerceApplicationsandTheirFunctional

6、itiesSupplierSell-SideB2BSitesAB2Bsitehastheseadditionalfeatures:PersonalizedcatalogsandWebpagesforallmajorbuyersAB2BpaymentgateElectroniccontractnegotiationfeaturesProductconfigurationbycustomersAffiliateprogramcapabilitiesBusinessalerts5MajorE-CommerceApplicat

7、ionsandTheirFunctionalitiesE-ProcurementAggregatingcatalogsReverseauctionsandtenderingsystemsForwardauctionsExchangesPortalsOtherECsystems6AFive-StepApproachtoDevelopinganE-CommerceLandscapeStep1:Identifying,Justifying,andPlanningECSystemsStep2:CreatinganECArch

8、itectureECarchitectureAplanfororganizingtheunderlyinginfrastructureandapplicationsofasite7AFive-StepApproachtoDevelopinganE-CommerceLandscape8AFive-StepApproachtoDev