电子商务：管理视角 CH15.ppt

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1、Chapter15EconomicsandJustificationofElectronicCommerce©2008PearsonPrenticeHall,ElectronicCommerce2008,EfraimTurban,etal.LearningObjectivesDescribetheneedforjustifyingECinvestments,howitisdone,andhowmetricsareusedtodeterminejustification.Understandthedifficultiesinmeasuring

2、andjustifyingECinvestments.Recognizethedifficultiesinestablishingintangiblemetricsanddescribehowtoovercomethem.ListandbrieflydescribetraditionalandadvancedmethodsofjustifyingITinvestments.2LearningObjectivesUnderstandhowe-CRM,e-learning,andotherECprojectsarejustified.Descr

3、ibesomeeconomicprinciplesofEC.Understandhowproduct,industry,seller,andbuyercharacteristicsimpacttheeconomicsofEC.RecognizekeyfactorsinthesuccessofECprojectsandthemajorreasonsforfailures.3WhyJustifyE-CommerceInvestments;HowCanTheyBeJustified?IncreasedDemandforFinancialJusti

4、ficationITexecutivesfeelthedemandforfinancialjustificationandplanningfromexecutivesbut:65%ofcompanieslacktheknowledgeortoolstodoROIcalculations75%havenoformalprocessesorbudgetsinplaceformeasuringROI68%donotmeasurehowprojectscoincidewithpromisedbenefitssixmonthsaftercomplet

5、ion4WhyJustifyE-CommerceInvestments;HowCanTheyBeJustified?OtherReasonsWhyECJustificationIsNeededCompaniesrealizethatECisnotnecessarilythesolutiontoallproblemsAformalevaluationofrequestsforfundingismandatedCompaniesneedtoassessthesuccessofECprojectsaftercompletion,andlatero

6、naperiodicbasisThesuccessofECprojectsmaybeassessedinordertopaybonuses5WhyJustifyE-CommerceInvestments;HowCanTheyBeJustified?ECInvestmentCategoriesandBenefitsITinfrastructureprovidesthefoundationforECapplicationsintheenterpriseECapplicationsarespecificsystemsandprogramsfora

7、chievingcertainobjectives6WhyJustifyE-CommerceInvestments;HowCanTheyBeJustified?SpecificbenefitsCostreductionProductivityimprovementImprovedcustomersatisfactionImprovedstaffinglevelsHigherrevenuesHigherearningsBettercustomerRetentionMorereturnofequityFastertime-to-market7W

8、hyJustifyE-CommerceInvestments;HowCanTheyBeJustified?HowIsanECInvestmentJustified?cost-be