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1、Chapter17Legal,Ethical,andComplianceIssuesinEC©2008PearsonPrenticeHall,ElectronicCommerce2008,EfraimTurban,etal.LearningObjectivesUnderstandthefoundationsforlegalandethicalissuesinEC.Describecivil,intellectualproperty,andcommonlaw.Understandlegalandethicalchallengesandhowtocon
2、tainthem.Explainprivacy,freespeech,anddefamationandtheirchallenges.Discussthechallengescausedbyspam,splogs,andpop-ups.DescribetypesoffraudontheInternetandhowtoprotectagainstit.2FundamentalLegal, Ethical,andRegulatoryIssuesethicsThebranchofphilosophythatdealswithwhatisconsidere
3、dtoberightandwrongprivacyTherighttobeleftaloneandfreeofunreasonablepersonalintrusionsintellectualpropertyCreationsofthemind,suchasinventions,literaryandartisticworks,andsymbols,names,images,anddesigns,usedincommerce3SplogsandSearchEngineSpamtoCaptureCustomerTrafficsearchengine
4、marketing(SEM)MarketingmethodstoincreasetherankingofaWebsiteinthesearchresultssearchengineoptimization(SEO)Techniquetakesintoconsiderationhowsearchengineswork(e.g.,logicaldeeplinkingorstrategickeyword)tomaximizethenumberofqualifiedvisitorstoasite4SplogsandSearchEngineSpamtoCap
5、tureCustomerTrafficcommentspamSpamsenttoalltypesofmessagingmedia,includingblogs,IM,andcellulartelephonestopromoteproductsorservicessearchenginespamPagescreateddeliberatelytotrickthesearchengineintoofferinginappropriate,redundant,orpoorqualitysearchresults5SplogsandSearchEngine
6、SpamtoCaptureCustomerTrafficspamsitePagethatusestechniquesthatdeliberatelysubvertasearchengine’salgorithmstoartificiallyinflatethepage’srankingssplogShortforspamblog.AsitecreatedsolelyformarketingpurposessearchenginespammingCollectivetermreferringtodeceptiveonlineadvertisingpr
7、actices6FundamentalLegal, Ethical,andRegulatoryIssuesLawsAreSubjecttoInterpretationFreespeechonlineversuschildprotectiondebateChildren’sInternetProtectionAct(CIPA)LawthatmandatestheuseoffilteringtechnologiesinschoolsandlibrariesthatreceivedcertaintypesofU.S.federalfundinglegal
8、precedentAjudicialdecisionthatmaybeusedasastandardinsubsequen
