电子商务：管理视角 CH16.ppt

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1、Chapter16LaunchingaSuccessfulOnlineBusinessandECProjects©2008PearsonPrenticeHall,ElectronicCommerce2008,EfraimTurban,etal.LearningObjectivesUnderstandthefundamentalrequirementsforinitiatinganonlinebusiness.Describetheprocessofinitiatingandfundingastart-upe-busine

2、ssorlargee-project.UnderstandtheprocessofaddingECinitiativestoanexistingbusiness.Describetheissuesandmethodsoftransforminganorganizationintoane-business.DescribetheprocessofacquiringWebsitesandevaluatingbuildingversushostingoptions.2LearningObjectivesUnderstandth

3、eimportanceofprovidingandmanagingcontentanddescribehowtoaccomplishthis.EvaluateWebsitesondesigncriteria,suchasappearance,navigation,consistency,andperformance.UnderstandhowsearchengineoptimizationmayhelpaWebsiteobtainhighplacementinsearchengines.3LearningObjectiv

4、esUnderstandhowtoprovidesomemajorsupporte-services.Understandtheprocessofbuildinganonlinestorefront.Beabletobuildanonlinestorefrontwithtemplates.4StartingaNewOnlineBusinessAnE-Start-UpIsaStart-UpAne-start-upisbasicallyastart-upand,assuch,mustconsideralltheissuesf

5、acedbyaphysicalstartupGuidelinestoavoiddot-comfailures:ThegrowthrateofthemarketyouplantoenterThetimingofyourmarketentryTherevenueflowWhatcycleamarketisin5StartingaNewOnlineBusinessStepsinCreatingaNewCompanyorAddinganOnlineProjectIdentifyaconsumerorbusinessneedint

6、hemarketplaceInvestigatetheopportunityDeterminethebusinessowner’sabilitytomeettheneed6StartingaNewOnlineBusinessFive“secrets”tohelpyoucomeupwiththenextbigthing:DoyourhomeworkAimforexcitementWhittle,shape,iterate,repeatGetrealAvoidcreatingagizmo7StartingaNewOnline

7、BusinessOnlineBusinessPlanningbusinessplanAwrittendocumentthatidentifiesacompany’sgoalsandoutlineshowthecompanyintendstoachievethegoalsandatwhatcostbusinesscaseAdocumentthatjustifiestheinvestmentofinternal,organizationalresourcesinaspecificapplicationorproject8St

8、artingaNewOnlineBusinessFundingaNewOnlineBusinessFirstroundofinitialfundingangelinvestorAwealthyindividualwhocontributespersonalfundsandpossiblyexpertiseatthee