新视野商务英语综合教程-Unit-2讲课教案.ppt

新视野商务英语综合教程-Unit-2讲课教案.ppt

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时间:2020-10-20

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1、Unit2CompanyStructureUnit2CompanyStructureTask1Task2Inacompanytherearevariousdepartmentswithdifferentfunctions.Discusswithyourclassmatesthespecificfunctionofeachofthefollowingdepartments.Task1123456Unit2CompanyStructureTheHumanResourcesDepartment(人力资源部)isrespons

2、ibleforthemanagementofacompany’sworkforce,andoverseesthepracticesandpoliciesthataffecttheorganization’semployees.Itisresponsiblefortheattraction,selection,training,assessment,andrewardingofemployees;itoverseesorganizationalleadershipandculture,andensurescomplian

3、cewithemploymentandlaborlaws.Unit2CompanyStructureTheCustomerCareDepartment(客户服务部),alsocalledCustomerServiceDepartment,istoattractandretaincustomers.Peopleinthisdepartmentconsultcustomersabouttheirneedsviae-mail,telephoneorinperson.Theyhandleandresolvecustomerco

4、mplaints,andconductcustomersatisfactionsurveysonaparticularproductorservice.Unit2CompanyStructureTheMarketingDepartment(市场部)createsvalueforcustomersandbuildsstrongcustomerrelationshipsinordertogetvaluefromcustomersinreturn.Itsjobincludesidentifyingtargetcustomer

5、s,clarifyingcustomers’needs,keepingtrackofthetrendsofaparticularfield,anddevelopingproductpromotionandadvertisingactivities.Unit2CompanyStructureTheBoardofDirectors(董事会)isveryinfluentialinacompany.Itdecidesthedirectionthecompanyheadsforandisdirectlyaccountableto

6、theshareholders.Eachyearthecompanywillholdanannualgeneralmeeting(AGM)atwhichthedirectorsmakeareporttotheshareholdersontheperformanceofthecompanythisyear.Unit2CompanyStructureThePublicRelationsDepartment(公关系部)isresponsibleforgivingagoodPictureofthecompanytothepub

7、lic.Itmanagesthepublicrelationsstrategy,takescareofthecompany’srelationshipwiththemassmedia,andprovidesthepublicwithnecessaryinformationsoastomaintainagoodrelationwiththepublic.Unit2CompanyStructureTheProductionDepartment(生产部)istoturninput(e.g.rawmaterials,labor

8、,etc)intooutput(goods),andtoinsurethatthegoodsmeetthecustomers’needs.Unit2CompanyStructureUnit2CompanyStructureTask2Thefollowingaresomecommonpositionsinmostcompanies.

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