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1、【5A】新视野商务英语综合教程第二单元全套教案UnitOverviewBystudyingthisunit,youareexpectedto:•learnthecommontypesofcompanystructure;•describeacompany’sstructure;•knowhowtowriteane-mailtointroduceanewcolleague.Unit2CompanyStructureTask1Task2Inacompanytherearevariousdepartmentswithdifferentfunctio
2、ns.Discusswithyourclassmatesthespecificfunctionofeachofthefollowingdepartments.Task1123456TheHumanResourcesDepartment(人力资源部)isresponsibleforthemanagementofacompany’sworkforce,andoverseesthepracticesandpoliciesthataffecttheorganization’semployees.Itisresponsiblefortheattract
3、ion,selection,training,assessment,andrewardingofemployees;itoverseesorganizationalleadershipandculture,andensurescompliancewithemploymentandlaborlaws.TheCustomerCareDepartment(客户服务部),alsocalledCustomerServiceDepartment,istoattractandretaincustomers.Peopleinthisdepartmentcon
4、sultcustomersabouttheirneedsviae-mail,telephoneorinperson.Theyhandleandresolvecustomercomplaints,andconductcustomersatisfactionsurveysonaparticularproductorservice.TheMarketingDepartment(市场部)createsvalueforcustomersandbuildsstrongcustomerrelationshipsinordertogetvaluefromcu
5、stomersinreturn.Itsjobincludesidentifyingtargetcustomers,clarifyingcustomers’needs,keepingtrackofthetrendsofaparticularfield,anddevelopingproductpromotionandadvertisingactivities.TheBoardofDirectors(董事会)isveryinfluentialinacompany.Itdecidesthedirectionthecompanyheadsforandi
6、sdirectlyaccountabletotheshareholders.Eachyearthecompanywillholdanannualgeneralmeeting(AGM)atwhichthedirectorsmakeareporttotheshareholdersontheperformanceofthecompanythisyear.ThePublicRelationsDepartment(公关系部)isresponsibleforgivingagoodPictureofthecompanytothepublic.Itmanag
7、esthepublicrelationsstrategy,takescareofthecompany’srelationshipwiththemassmedia,andprovidesthepublicwithnecessaryinformationsoastomaintainagoodrelationwiththepublic.TheProductionDepartment(生产部)istoturninput(e.g.rawmaterials,labor,etc)intooutput(goods),andtoinsurethatthegoo
8、dsmeetthecustomers’needs.Task2Thefollowingaresomecommonpositionsinmostcompanies.Pu
