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1、UnitOverviewBystudyingthisunit,youareexpectedto:•understandthedescriptionofacompany’sprofile;•knowhowtotalkaboutacompany’scurrentsituationandfuturedevelopment;•knowhowtointroduceacompany;•knowhowtowriteamemo.Unit1CompanyProfileUnit1CompanyProfileTask1Task2Unit1Com
2、panyProfileYoumaytalkabout:●Whatdoesthecompanyproduceorprovide?●Whereisthecompanyheadquartered?●Whoareitsmaincompetitors?Task1Workingroups.Herearefivecompanies’logosinthefirstcolumnofTask2.Chooseoneofthemandtellwhatyouknowaboutit.Unit1CompanyProfileNestléisaSwiss-
3、basedmultinationalnutritional,snackfood,andhealth-relatedconsumergoodscompany.HeadquarteredinVevey,Switzerland,itisthelargestfoodcompanyintheworldmeasuredbyrevenues.ItsmajorcompetitorsincludeMaxwellHouse,KraftFoods,UnileverFoodSolutions,etc.Unit1CompanyProfileFede
4、ralExpress(FedEx)isanAmericanglobalcourierdeliveryservicescompanyheadquarteredinMemphis,Tennessee.Itwasfoundedin1971andafteryearsofdevelopment,hasgrownintotheglobalumbrellabrandforglobalmail,express,freight,forwardingandsupplychainsolutions.Itsmajorcompetitorsinth
5、emarketareDHL,UPS,etc.Unit1CompanyProfileAirbusisanaircraftmanufacturingsubsidiaryofEADS,aEuropeanaerospacecompanybasedinFrance.Thecompanyproducedthefirstcommerciallyviableflyby-wireairliner,theAirbusA320,andtheworld’slargestairlinerA380.ItsprincipalcompetitorisBo
6、eing.Unit1CompanyProfileHSBCisaLondon-basedmultinationalbankingandfinancialservicesorganizationwithcompetitioncomesnotonlyfromdomesticbankrivalslikeBarclaysandRoyalBankofScotland,butalsofromothergloballeadersinthesameindustry,suchasCitigroup,BankofAmerica,JPMorgan
7、Chase,etc.Unit1CompanyProfileSiemensisaGermanmultinationalengineeringandelectronicsconglomeratecompanyheadquarteredinMunich,Germany.ItisthelargestEurope-basedelectronicsandelectricalengineeringcompany.Siemens’principalactivitiesareinthefieldsofindustry,energy,tran
8、sportationandhealthcare.ItsmajorcompetitioncomesfromGE,PhilipsElectronics,etc.Unit1CompanyProfileUnit1CompanyProfileTask2Matchtheinformationwiththefivec
