体验商务英语综合教程1 unit 11 cultures

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1、CulturesYemi.HElementaryBusinessEnglishMay2010WZVTCTask6Doesthispictureoffendyou?Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6CulturesWeallhaveculturalbiasesEveryonehaspersonalbiasesaboutdiverseculturesthatarereflectionsofideas&imagesinsociety.Skillsareneededtounderstand&respond

2、effectivelytodifferences.WhatIsCulture?Integratedpatternofhumanbehaviorincluding:ThoughtsCommunicationActionsCustomsBeliefsValuesInstitutions惯例ofaracial,ethnic,orsocialgroupEveryonehasacultureAperson’supbringing（教养）,childhoodenvironmentorfamilylifemaybereferredtoashisorherculture.O

3、neperson’sculturalexperiences,therefore,maybedifferentfromanotherperson’sculturalexperiences,asonefamily’scultureisdifferentfromanotherfamily’sculture.LevelsofcultureNational:learnedbehavioral（动作的）patterns,beliefs,values,andinstitutionssharedbythecitizensofanation.International:cult

4、uraltraditionsthatexpandbeyondculturalboundaries.Subculture:differenttraditionspracticedbygroupssetwithinalargerculture.Frequentlyregionallybased.集体文化、副文化：指与主文化相对应的那些非主流的、局部的文化现象。Task6CulturesCross-culturalValues比较各种文化标准FreedomIndependenceSelf-relianceEqualityIndividualismCompetitio

5、nEfficiencyTimeDirectness直率OpennessBelongingGroupharmonyCollectiveness集体主义Age/seniority资历GroupconsciousnessCooperationQuality品质PatienceIndirectness迂回Go-between中间人AmericansJapaneseElashmawi&Harris1993Task6CulturesLANGUAGE&CULTRE“Languageisacarrier&containerofculturalinformation.”“Lan

6、guageisaspecialpartofculture.”“Languageisstronglyinfluenced&shapedbyculture,reflectingmanyfeaturesofculture.”“Language&cultureinteract&interplay相互作用.”Yemi.HElementaryBusinessEnglishMay2010WZVTCTask6Cultures“England&Americaaretwocountriesseparatedbythesamelanguage.”AttributedtoGeorge

7、BernardShaw(1856-1950),IrishwriterBritishEnglish&AmericanEnglishChineseBEAE糖果公寓地下室时间表售票处秋天手电筒电梯高速公路商店SweetCandyFlatApartmentCellarBasementTimetableScheduleBookingofficeTicketofficeAutumnFallTorchFlashlightLiftElevatorMotorwayHighwayShopStoreYemi.HElementaryBusinessEnglishMay2010WZVT

8、CTask6CulturesEngli