实用商务英语综合教程（初级）教案

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1、Unit1BusinessAdvertisingListeningandspeakingI.TeachingobjectivesSsareexpectedtolearnto:1.listenforspecificinformationabouthowtoadvertiseaproduct;2.listenforspecificinformationtofillinthegapsintheconversations;3.retellthemainpointsheard;4.roleplayandp

2、racticeplanningadvertising.II.Teachingfocus:Tolearnandpracticehowtoadvertiseaproduct.III.TeachingdifficultyTolistenforgistandspecificinformationVI.Teachingaids:adiscplayerandthediscV.Teachinglength:90minutesIV.Teachingprocedure:Step1.Greettheclassand

3、announcethetasksfortheperiods.Step2.Lead-inQuestions(3minutes)1.Asaconsumer,whatkindofbusinessadvertisingwillattractyourattention?2.Couldyoupleasesharewithyourclassmatesthemostimpressiveadvertisementtoyou?Step3.Presentthe5questionsinTask2.Asktheclass

4、toreadthemthroughandmakepredictionaboutthepointsthattheconversationmaycoverbasedonthekeywordsinthequestions.(3minutes)Step4.Playthediscfortheclasstolistenfortheanswerstothe5questionsinTask2.Afterlistening,theSscanhave5minutestotalkabouttheiranswersin

5、pairs.(10minutes)Step5.PlaythediscfortheclasstolistenagainandfillinthegapsinTask1.(5minutes)Step6.Asktheclasstoworkinpairsandretellthekeypointstoeachotherandinvite2pairstopresenttotheclass.(10minutes)Step7.Asktheclasstoworkinpairsandrole-playaconvers

6、ationbasedontheinformationgiveninTask5.(15minutes)Step8.Presentthe5questionsinTask6.Asktheclasstoreadthemthroughandmakepredictionaboutthepointsthattheconversationmaycoverbasedonthekeywordsinthequestions.(3minutes)Step9.Playthediscfortheclasstolistenf

7、ortheanswerstothe5questionsinTask6.Afterlistening,theSscanhave5minutestotalkabouttheiranswersinpairs.(10minutes)Step10.PlaythediscfortheclasstolistenagainandfillinthegapsinTask5.(5minutes)Step11.Asktheclasstoworkinpairsandretellthekeypointstoeachothe

8、randinvite2pairstopresenttotheclass.(10minutes)Step12.Asktheclasstoworkinpairsandrole-playaconversationbasedontheinformationgiveninTask8.(15minutes)Step13.Summary.Step14.Assignments:Tolearnthenewwordsandexpressionsinthetwoconversations;Toreviewhowtoa